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Depending on your site, the competition, the online marketing goals, the time spent optimizing your Off Page site will vary.
Unlike On Page Optimization, Off Page optimization refers to all those activities developed outside of your site.
Signatures on forums Many people comment on forums in order to get the link to their site.
These types of files are perfect to be distributed or embedded on other websites.
If you have accounts on major social media platforms do not forget to add a link to your site on these.