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Pitching Mobile Apps to Your Clients: The Dos & Don'ts

Pitching Mobile Apps to Your Clients: The Dos & Don'ts

Not that long ago, mobile phone applications for businesses and startups were considered a luxury, but the impressive increase in the use of applications has caused a complete paradigm shift, and applications are now more of a necessity, and if businesses want to stay in the competition, they need to have a mobile app.

Talking about pitching a mobile application to clients, you need to consider a lot, but there are a few dos and don'ts that you must take into account in order to avoid any unpleasant or unfavorable situation.

The DON'TS First

·        Don't Always Reinvent the Wheel

This step carries significant importance while developing or pitching a mobile application. Do the basics right and do how things are generally done. Out-of-the-box thinking is good, but to an extent, if something works fine, there's no need to alter it.

Whether you are drafting a proposal, selecting the technology stack, or even finalizing the mobile app pitch's initial designs, do the textbook stuff unless you know that it won't work because being creative never goes out of fashion. If you claim to have the best mobile app developers, doing most of the tasks will be a piece of cake for you.

·        Avoid Unrealistic Budget Estimates

Inaccurate or vague budget estimates can be a permanent headache for mobile app development agencies. Unrealistic estimates usually result in the other party being overwhelmed and eventually leaving the plot, disturbing the trust equilibrium you had built.

According to PMI, five steps can be taken to avoid budget-related complications that are listed below.

  • Research and streamline objectives and estimates
  • Look after potential budget-exceeding components
  • Refine the modules and expunge any delays or unwanted additions
  • Present realistic budgets
  • Keep the fascination-factor in place

·        Don't Underestimate Competition

The to-be app competitors are the ones who took a leap forward and made a name in the market, so don't make the mistake of underestimating them, no matter how bad they are doing. Learn and strategize to deal with the competitors effectively to be better.

·        Don't Compromise On Quality

Many agencies tend to compromise on the quality of the application or the process after securing a project; this might get unnoticed for the time but will undoubtedly impact badly on your future plans, so make sure you never compromise on quality.

Time for The DOS

·        Do The Stakeholder Analysis

While pitching the application, it is essential to know who the stakeholders are and who will have how much share or contribution during and after the development they will have. This way, the app can be focused on key stakeholders to improve the overall experience.

·        Do Extensive Idea Research

Knowing about the idea is another critical factor. Extensive research encompassing all the aspects, good or bad, must be done to develop an understanding and clear vision of what the application will be like.

·        Identify Business Objectives

End goals or business objectives need to be kept on the radar during the whole time. Whether it is generating revenue or providing ease to the masses, or streamlining a process for your employees, business objectives will help develop the exemplary architecture.

·        Emphasize Value Addition

Many app development agencies around the world emphasize too much on features that they forget to identify if the application or the system is offering the value they had initially intended. Keep the focus on making the whole system provide as much value to the end-users as possible.


In a nutshell, pitching a mobile application to an investor or a potential client requires detailed research and study about a number of factors so that you can fully satisfy them during and after the pitch and no questions go unanswered. These were the dos and don'ts of pitching an app. For more such blogs and articles, stick by.

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