Our site has more than tripled in size in the last two years, thanks to the contributions of many freelancers and professional writers.Unfortunately, executing a large-scale content marketing campaign without a centralized internal linking strategy had hampered the distribution of link authority across our site.I strongly advise you to examine your internal linking structure to ensure that you aren't preventing a blog article from getting crawled or receiving "link juice."
Content that isn't properly connected may not achieve its full organic ranking potential — or be easily discovered by people.Let's go through some of the best internal linking practices and why interlinking should still be a top priority for your SEO strategy.Internal links: their purpose and advantagesFunctionYour website will benefit from a sophisticated internal linking structure in terms of SEO and user experience (UX).
The following are some of the most important features of internal link functionality:Provides access to online pages that were previously inaccessible to search engine spiders.Aids in the categorization of web pages based on the keyword used in the link's URL and anchor text.Provides additional options for users to interact with your site, which improves user navigation.To enhance user intent, anchor text keywords are used.The "link juice" is passed across online pages (a purported ranking factor).Site architecture is organized, and your most significant web pages are communicated to search engines.Aids promotional campaigns by highlighting or showing links prominently on a home page or adjacent to content.Of course, there are some links that search engines are unable to understand.
It's crucial to mention them so you don't use them incorrectly:Links in web pages that your robots.txt file says aren't allowed.In search bars or submission boxes, there are links.Embedded plugins, such as Java or Flash, have links.There are more than 150 links on a web page.User experience (UX)Interlinking is beneficial to your UX, even if the SEO value of internal connections is ignored.
Not only does this boost user dwell time and session length, but it also increases the likelihood of a user completing a desired conversion.Imagine landing on a fantastic web page as a result of a referral traffic source and then trying to locate it a day later.
Search engines will consider all pages within one link of the main page to be the most essential.The idea is to cut down on the amount of links between a web page and the home page.
