Video Marketing: A Comprehensive Guide

Video Marketing: A Comprehensive Guide

The use of Video Marketing is the trend today and a key element in the Digital Marketing Strategy of any company. If you want to generate a greater reach in your online advertising campaigns, you must use video to communicate!

It is believed that by this year 2021 more than 85% of the traffic from the Internet will be videos. It is not surprising that 80% of brands are already developing their strategies around the use of video, achieving great results. Also, video content is preferred by our culture!

What is Video Marketing?

When we talk about Video Marketing we refer to a Marketing Strategy where videos are used to promote a brand, a product or service on the internet.

What is Video Marketing? 

When we talk about Video Marketing we refer to a Marketing Strategy where videos are used to promote a brand, a product, or service on the internet. There are several types of Video Marketing that can help you promote your company, however, I want to share 4 of the most effective:

Promotional video

It is ideal for campaigns focused on a product or service that you want to promote in special seasons or with discount promotions. The idea is to attract the attention of your prospects with an attractive product and with an offer that they cannot refuse.

Corporate video

This type of video is ideal to present the history and philosophy of your company in an attractive way, highlighting the capacity and the most important values that make the difference of the company with respect to the competition.

Commercial Video

It is ideal to promote a product or service of your company. The advantage with this type of video is that it is more flexible than an advertisement on television or radio, which makes it possible for your business to reach a wide audience. According to recent studies, those users who watch a video about the product they are interested in are twice as willing to buy it. But in addition, this type of content is more likely to be shared on social networks, so the impact is much greater than the publication of a written article.

Content video

The purpose of this type of video is to share valuable information according to the particular interests of your target audience. It's not about selling, but about building trust in your brand. Customers will notice much more than what you offer them if you have given them quality content before and that has helped them solve a problem. It is used to carry out strategies in content marketing or Inbound Marketing.  

But what is it about the audiovisual format that makes it so attractive? 

These are some of the reasons:

It conveys more than the image or text alone. 

It is a fast and direct form of communication, it reaches several senses at the same time. 

It is the most similar experience to the real one, the face to face between people, so it transmits much better. 

The new generations are more used to the audiovisual format and not so much, as the previous ones, to the text, to the reading. 

Mobile devices have increased the consumption of audiovisual resources, since the size of the screens is not so comfortable for reading, but it does offer good quality for viewing videos.

How to get a quality video that meets those goals? I give you a series of tips: 

Four basic aspects to consider in video marketing 

1. Define the audience 

Before even recording the video, you should take some time to define who you are going to address, who is the audience of the video. This point is essential to achieve the objectives set. Because you cannot address everyone, nor is what you tell anyone. If you do not define this part, you will not be able to meet the objectives you set for yourself. 

2. Work on the creative idea 

Once you know what you want to achieve and who you are going to address, you can work on the creative idea itself, how it is going to be recorded, the type of plans and resources to use, etc. I recommend a video editor with a simple but powerful working principle, Wondershare Filmii. The characteristic of this software is its variety of creative templates. It should be noted, this is more than just a video editor. This can be likened to a creative video production. You will be provided with so many interesting templates to choose from. Choose the one that best fits your theme and thanks to the built-in AI technology, you can create quality videos in no time.

Not only attractive templates, Wondershare Filmii also offers various editing features that allow even a novice to produce videos of the same quality as professional video editors can create. Here are some of the editing features provided by Wondershare Filmii: 

- Various kinds of filters

 - Lots of stickers and motion elements 

- Merge multiple clips into one clip. This feature is useful if you are creating a promotional video wrapped in a tutorial.

And perhaps most importantly, Wondershare Filmii was created for people with limited time, who don't have enough time to edit many things. With this software, you can create quality videos automatically, thanks to the embedded AI technology. 

3. Formats, resources 

Video is a constantly evolving format that offers more and more resources to take advantage of. 

4. Measure to improve 

If your goal is to define a video marketing strategy, you cannot forget to measure the results you are achieving. It is not limited to making, publishing and sharing. In order to improve, the effect of the actions carried out must be measured. Analyze, interpret the data and take action to continue evolving.

Conclusion

There are several steps that you must understand before carrying out a video marketing strategy properly. The combination of knowledge, experience, and the right tools like Wondershare Filmii will ensure your video marketing strategy works as expected.