Is your company in full development? If you have expansion plans prepared for your small business, it is important that you start by correctly detecting and segmenting the right type of audience for it.
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To achieve this, in this publication we share those aspects that you must take into account to choose it properly, as well as the correct way to segment your audience so that your Facebook campaigns are a success.
CHOOSE YOUR AUDIENCE CORRECTLY
The first step in choosing your audience should be to recognize the difference between who your target market is and those who make up your target audience.
Target market
You can recognize this because it is that group of people who would be benefiting from what you offer, either through a product or a service.
Target audience
This refers specifically to those people to whom you offer and sell the product.
Example: if your company sells bubble soap, your target market is boys and girls between 4 and 10 years of age. However, your target audience manages to encompass their parents, grandparents, and teachers.
BE AS SPECIFIC AS POSSIBLE
Being specific enough also opens the door for you to create assertive digital marketing campaigns. In addition, knowing how to identify those who are more likely to buy your products or services will help you collect relevant information to make more and better decisions as your company grows.
For this it is important that you apply quality surveys, read the comments left by users on your social networks, talk with your sales team and analyze what your competition is taking into account and that perhaps you are not currently considering.
Once you have collected all the above information, it is important that you develop what is known in English as a buyer person . Which is practically a fictitious but accurate representation of who your final consumer is.
SEGMENT CAMPAIGNS ON FACEBOOK
To correctly segment your audience on Facebook, start by using in your favor all the information that this social network already has and that is available to you when creating a campaign. Currently all the categories and subcategories available allow you to delve into all those behaviors that define and distinguish your buyer persona.
Also, remember the importance of making various combinations in relation to the various types of segments and demographics available. This will allow you to analyze the probability of response and recognize if the interaction increases, decreases or stays the same with each campaign you carry out.
Taking this information into account, it will be easier for you to make those decisions that will allow you to make your audience, and your client portfolio, grow.
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While a long crusade has been going on about how content or social media feed aggregators are killing the effects of social networks, there is still a wide chunk of users that believes in the sanctity of this tool.
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This compelled all companies to embrace these mediums and thus, the commercial aspect of social media platform started taking shape.
Welcome to the world of ‘social network aggregators’ that can solidify your online headquarter by abstracting the best of all social media channels and updating your page with the latest information.
You can not only keep a tab on all your social channels from one place but give a view of latest to your customers, moderate all feeds, and create the most relevant hashtags to be used across all channels for your promotion.
If you think that social media feed aggregators are new to the market, then please know they are not.
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