How To Win At Pay Per Click Advertising in 2021 With Awesome Result

PPC is an exciting online marketing channel that helps you quickly get new leads, drive more sales, and boost ROI. As compared to SEO, social media, or content marketing, PPC has enormous potential to provide you with immediate results. But, all these instant results depend on how good PPC strategies you use for managing your campaign.

Furthermore, with the fierce competition online businesses face today, you need to be ready with the best approach to win the PPC game. Here is what you can do to win at pay-per-click advertising in 2021 with the most awesome results.

Adapt Impeccable Keyword Research Strategy

How well the PPC Ads work depends on how good your keyword strategy is and how effective your bid is. Make sure that you bid on the right keywords that will help you see results. You can use Google Keyword Planner to get keyword suggestions and pick the most effective ones.

Bid High On Branded Keywords

Many marketers think that bidding on branded keywords is a wastage of money. However, if you don’t bid on these keywords, you will lose high-quality traffic to your competitors if they happen to bid on the branded keywords. So, bid on branded keywords to ensure that your Ad will appear at the top of the SERP.

Consider Remarketing To Increase Sales or Spread Awareness

Remarketing to the leads who have already engaged with your business is a smart way to market your brand. It will help you track certain pages and allow you to identify users so that you can retarget them using personalized ads. As they are aware of your business, they will likely visit your website again and make a purchase this time. So, create a remarketing list in your PPC account and use a manager account to share this list across all the accounts. Keep n mind:

• The duration through which you are remarketing your campaign
• The money that you want to spend on your campaigns
• List of your audience to keep visitors in your conversion funnel.

Take Advantage Of Bid Modifier

No two Ad campaigns could be the same. Moreover, your PPC Ads might be more or less effective depending upon the audience, your products and services, and the time of the day. Also, if you have been in the PPC industry for a while, you know that you might get more success advertising specific locations or devices. Advertise to the wrong location or wrong device, and you will lose money.

What’s the solution? Analyze the data carefully for positive conversion rates across different devices, locations, and at different times of the day. Use this information and employ bid modifiers to ensure that your Ads get the most impact.

You can start with a small bid modifier and test for a couple of months. If you find a positive change in the conversion rate, you can adjust the bids for specific locations, devices, and time.

Choose The Right CPC Based On Your Budget

At times, you may feel like your budget is getting scarce with little to no ROI. Thanks to the cut-throat competition! Is there anything you could do to tackle the CPCs and budget? Well, you can still manage your Ad campaign with careful market research and budget planning.

This helps you know where you need to decrease your Ad spend and what areas are the best to allocate budget. Instead of running after highly competitive terms, calculate the max CPC for high-converting phrases. Take some time for strategic planning, employ search intelligence, and discuss with your partners. Here are few benefits of CPC advertising with Google ads:

• Bidding: Just like other PPC advertising, Google Ads run through an auction process. This occurs when you search for something in Google; within the search, Google determines if it contains the keyword on which the advertisers are bidding on. When others bid on that keyword, the ad auction comes up to determine the ad rank and position of the ad.
• Budget: Think of Google Ad budget in the same way as you are setting your own finances. You can start by managing some preset campaigns to selectively control your ad campaigns. Another way you can manage your budget is by calculating the overall visits for generating leads.
• Positive and Negative Keywords: Instead of setting a cap directly, consider keyword finding first.  Making keywords your priority helps you know on which your competitors are bidding and how much that keyword will cost you. This will help you adjust your budget around such keywords.

Have Unique Content And Ad Copy

If you don’t keep up with the innovative strategies, you won’t be able to go far in PPC. From ever-changing Google algorithms, fluctuating CPC costs to keeping track of the data trends, and monitoring your competitors, there are hundreds of things to do. Thus, keeping the content and Ad copy fresh becomes a challenge.

But, there is a solution! You can use A/B testing to find out what works best for your Ads. Using RSAs or Responsive Search Ads for providing the users with targeted ads is the best bet. Aside from this, you can take ideas from your competitors to create fresh content. Use the best practices to create content for the Ads and landing pages.

Conclusion

PPC advertising is an ongoing process. If you want to make your campaign stand out and derive the best results, you need to adapt to the ever-changing market trends. Keep an eye on what your competitors are doing differently, and adjust your strategy accordingly. Always welcome the new, innovative strategies that can help your business stay ahead of the competition. The more efforts you put into PPC advertising, the more rewards you get. Hopefully, the tips mentioned above will serve as a good place to improve your PPC campaign a hit in 2021 and get the most awesome results.