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Tips to Reduce Booking Abandonment in Travel Website

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Travel compute
Tips to Reduce Booking Abandonment in Travel Website

The travel industry is one of the worst-hit sectors due to the pandemic. In tandem with various restrictions, the travel ban has decreased the profit rates of the travel industry. Last year, business travel had come to a standstill during the pandemic, which compelled many companies to conduct virtual meetings due to stay-at-home restrictions. Your company needs to invest in a travel technology companyas it makes a world of difference. 

 

Top Two Reasons of High Abandonment Rates in Travel  

  • Complicated Process:  Online travel booking can lead to collecting a plethora of information. And people look for ways to escape the tedious process. 

 

  • A Lengthy Research Process:  People look for tailored travel experiences, and to get the best results, they can take up to four weeks. It indicates that they visit a multitude of travel websites and abandon the bookings as they go. 

 

So, what should you concentrate on when looking for ways to reduce booking abandonment? Scroll ahead and understand it better. 

 

Top Strategies to Reduce Booking Abandonment in Travel Website 

 

  • Price Clarity: Cut-throat competition is present in the travel industry. It makes it vital to look for the best price to acquire customers. When showing the price, most travel website conceals the final price. So, customers get a new rate when they reach the checkout page. It may become a deterrent for the user to complete the checkout.

 

Best Practice 

Make sure to be upfront about the final price. You need to show the final amount to the user on the booking page itself. It can reduce abandonment.

 

  • Easy Form Fill 

Save the time of your potential client by not asking them to fill the lengthy forms. Your website should support a mobile booking option as well.

 

Best Practice 

Make sure to ask for minimum details. Also, you can ask for other detail once the customer has made the payment.

 

Conclusion 

Travel and tourism companies can enhance the features on their website with the help of travel big data. So, offer options that your customers are looking for to plummet the travel booking abandonment rate. 

 

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