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What all you need to know about KOL Marketing?

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What is KOL marketing?

KOL marketing is specifically a sort of advertisement that makes use of social media influences for promoting your services, brands, and products. This entire concept is common on social media platforms like Instagram and Twitter. Here, users pay their followers and they are paid for promoting their brands and businesses with their social content.

However, KOL's are not specifically celebrities. They can be individuals as well who are efficient in social media, are fashionistas, columnists, socialists, and bloggers. These already established a vast community of followers via social media platforms and networks. 

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