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SMS Marketing — Here is Everything You Need to Know

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SMSPool
SMS Marketing — Here is Everything You Need to Know

What is SMS marketing? SMS simply means Short Message Service; another word for text messaging. Marketers who want to put their products and services directly in front of their customers routinely use this strategy.

Why SMS marketing is great for your business

In the era of emails and digital marketing, is sending texts still an effective way to market your brand? The answer is yes, and here’s why:

  1. Everybody owns a phone.

Did you know that over 3.6 billion people in the world own a smartphone? This makes the device perfect for reaching customers directly. You can even add links to your messages, giving your contacts immediate access to your website.

  1. Text messages guarantee high engagement rates.

Unlike emails, people are more likely to read text messages within 3 minutes of receiving them. If you need to deliver critical information, SMS is the way to go!

  1. SMS marketing is great for emerging markets.

Not every country has fast internet speeds or cheap data packages. Text messages are the primary method of communication, and you can use this to your advantage in smaller markets.

The best practices for SMS Marketing

Text messaging may seem like a simple task. You just have to compose a message and hit send, right? Well, not really! Marketing through text takes much more thought than that. Here are some important things to keep in mind to increase your success:

  1. Get your customer’s consent.

The most important thing to remember is to ask for permission before you start sending text messages. Ensure that your contacts have opted-in to receive updates and sales messages from you; otherwise, your brand may be perceived as spammy and your number will probably get blocked.

  1. Take note of your timing.

It’s important not to disturb your contacts at inconvenient hours. For the best results, send your messages between 12:00 PM to 3:00 PM. Most people open text messages as soon as they receive them during this time.

  1. Don’t forget your company name.

What’s the use of SMS marketing if you’re not mentioning your company in the first place? Your providers send texts via a shortcode, meaning your contacts won’t recognize the sender. Don’t forget to include your company name, so they know that it’s coming from you.

The great thing about SMS marketing is that it’s effective almost everywhere. They’re great for short-term promotions, event and order updates, and even appointment reminders!

About the Author:

This article is written by Jonathan Barlett, CEO at SMSPool. SMSPool provides one-time use phone numbers to get verification code within minutes. At SMS Pool, you can get highest quality SMS verifications for your accounts like Google, Netflix, Tinder, and much more. None of the numbers are VoIP, so they're virtually undetectable.

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