At the time of this Pandemic, it seems important to stay positive.
All other companies, apart from media, PR, online stores, IT firms are stopped their operations.
PR professional has to meet media people to create awareness about the client and initiate personal connect as well.But in the present scenario, social distancing can only save the world.
We should practice empathy more than ever.No time-bound:Earlier as PR personnel we keep track of the time when the journalists come to the office and what time he is free.
But now because of lockdown, everybody is sitting at home and they are using this leisure time to spend some time with the people they love.So keeping everything in mind, the establishment of the conversation can take place anytime but be careful about it.Don’t pitch clients: Yes, you read it right.
You should understand that at this time everyone is pitching them their clients and here is how you can make the difference.Being a PR personal rather than pitching to the journalist create stories around COVID-19 and help them with the story.