Agile has gained a competitive edge among varied businesses today. Scrum is a subset of the agile methodology. Not to forget, it’s quite well-recognized amongst engineering teams.
In software development teams, Scrum has emerged as the most popular and dynamic project management technique.
The PwC statistics cite agile projects to be 28% more successful than traditional projects. This is because a Scrum framework helps teams to work together and structure the work. But ever wondered, how does Scrum help Software development teams in hitting goals and overcoming difficult challenges?
Digital Marketing & SEO is an integral part of each company’s strategy to reach out to their customers.More than 60% of the marketing efforts are spent on digital outreach across social media platforms, agency and product listing sites, SEO, content publishing and website optimization.It surely is a time consuming affair and needs diligent planning & execution.
Marketing teams need to plan at least a month in advance to maintain consistency in terms of their messaging, frequency and publishing across the right mediums.This also brings to focus on the need of extreme collaboration and synchronization among the product engineering, sales, customer success and marketing teams.In this blog we will explore how Andolasoft Inc. successfully used Orangescrum project management tool to optimize their digital marketing efforts for better results.Andolasoft Inc. is a California based product and development agency with specialization in IT Consulting, Enterprise Software Solutions, web and mobile app development across a very broad technology spectrum.Chaos and Growth sound almost synonymous when companies are on a growth path.
When there is growth it is across the spectrum: business, customer base, expansion in new geographies, hiring, product development with more customer queries & increased support.Simply put, you get into a fire fighting mode and there is only so much fire you can put out.
Being judicious in dousing the right fires is crucial.
Read the full article at Orangescrum Blog
