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Your product will soon be live on Kickstarter, this is when you’ll learn if all the testing and preparation has been worthwhile.
All the time and energy you’ve put into the Kickstarter landing page, the Facebook ads, and the pre-launch email list.
Targetting your potential customers involves discovering, considering, breaking down, and grouping together information and insights with the end goal to enhance your marketing campaign.
There are various social media and advertising platform available with each of them giving the option of segmenting your audience and target them.
Some site even provides the facility of building your segments on your own.
Steps to be followed for audience segmentation:
Step 1: Divide audience among sub-categories like demographics, interest, and behavioural data.
Step 4: Regularly observe which campaign is performing well.