To build a successful brand, you must first understand who you are and, more crucially, how to successfully express that identity. One of the keys to accomplishing that properly is determining your brand personality. The more your brand personality develops, the easier it will be to break down barriers between your brand and your target audience.
Do some study before deciding on a brand personality. Know who you are, what you sell, and who your target market is. Then consider your options: what kind of voice would best connect with your primary audience. Finally, develop and establish your own unique voice. A brand guide will assist in keeping everyone on track and establishing a distinct and consistent brand personality.
Of course, when you're starting from scratch or rebranding, defining who you are can be more difficult than it appears. This post can assist you if you're having trouble articulating your personality or need some direction. Here are some helpful recommendations for identifying your brand personality.
Tips On Finding Your Brand Personality
Know that your personality is an extension of your brand before you begin (your purpose, vision, mission, and values). It's difficult to successfully convey your brand personality without a thorough understanding of these basic ideas.
You can work through these tips once you've figured out why you exist and what you're attempting to accomplish.
Start with 3-5 adjectives.
These may be all you need to express your brand's identity, but they can also serve as a starting point for brainstorming with your team.
You may also hold a short poll or request suggestions from your team. You might also pass around a long list of adjectives and ask your team to choose five. You may discover that the same words resonated with numerous folks as you go through the list. This should assist you in narrowing down your options.
Imagine your dream spokesperson.
Who would be the ideal brand ambassador? Whose essence best describes what you're up to? What qualities do they possess that you wish to emulate?
Some brands, on the other hand, construct a real-life persona or mascot to represent themselves. You can also use various methods to personify your brand. If you were a car, a band, or an animal, what would you be?
Think of your brand's tone and voice.
Your company's underlying principles shape the tone and voice of your brand. It's how you display your brand's personality and how you communicate every activity and interaction.
If you want to stand out in your sector as a brand, you need to have a distinct and consistent voice across all platforms. Consider how you communicate across your channels and how your brand's vitality is conveyed through your communications.
Create a mood board.
It can be helpful to "see" yourself if you're having problems describing yourself. Create a mental image of the person or people you desire to be. Are you the carefree surfer taking in the last rays of the summer sun? Is there such a thing as a gamer with the perfect retort? Note: This isn't meant to represent your visual identity; rather, it's meant to assist you in identifying your personality.
Think of who you want to be to your customers.
Keep in mind who you're working for. Who would your ideal consumer seek assistance from? What characteristics would cause them to pick you over a competitor's product? What do you want them to see you as when they think of you? Are you a trustworthy older sibling?
Start Finding Your Brand Personality
You'll start to connect more with your target customers once you identify your brand's personality. A personality is essential for establishing the foundation of your brand's style and designing marketing strategies and messages. Your brand's personality will help you make better judgments in every part of your business, just as human personalities impact how we speak and act.
Remember that the purpose of expressing your personality is to give individuals the information, background, and guidelines they need to reflect your brand effectively. After you've done all of this, you can focus on fine-tuning other components of your brand and developing the tools you'll need to implement it correctly.
- Complete the essence of your brand. Make sure you understand your brand's tone and voice.
- Create a visual identity for yourself. Follow these steps to create a brand identity that effectively expresses your brand.
- Ensure that your style guide is up to date. Learn how to create a brand style guide that anybody can utilize.
- Incorporate your own personality into your story. To tell an interesting and compelling brand story, follow these guidelines.
If you are not confident enough in finding your brand personality, you can find a reliable and skilled brand strategist to work on you. You will guarantee an excellent result that can boost your business's growth.
Call me Jen Hensey, a writer and blogger of LifeStyleConvo & UrbanHouses, who worked as a full-time content creator. A writer by day and reader by night.