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Pet Care Products Market is gaining rapid traction with Mars Incorporated introducing its premium pet nutrition brand Iams in India for puppies and adult dogs

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CMI Blogging
Pet Care Products Market is gaining rapid traction with Mars Incorporated introducing its premium pet nutrition brand Iams in India for puppies and adult dogs

Pet care products are increasingly becoming popular among pet owners. These products may include shampoos, collars, leashes, sweaters, etc. With growing pet adoption, the demand for care products is likely to surge shortly. As per the American Society for the Prevention of Cruelty to Animals (ASPCA), around 6.5 million companion animals with 3.3 million dogs and 3.2 million cats enter the U.S. animal shelters nationwide every year. As per the same source, around 3.2 million shelter animals i.e. 1.6 million dogs and 1.6 million cats are adopted each year in the U.S. Hence, such a high adoption rate can stimulate the growth of the pet care products market. 

Pet care has become an essential part of grooming any pet. Pet care typically involves the medical treatment of pets. It is significantly important to keep pets healthy and active, which pet care products help significantly. In terms of geographical impact, the U.S. is exhibiting promising signs in the pet care products market. This is typically due to high awareness among pet owners regarding the benefits of pet care products and changing demographics across the country. On the contrary, the demand for pet care products is significantly high in emerging economies. This is due to the rising geriatric population and increasing disposable income.

Recently, in January 2020, Mars Incorporated launched its premium pet nutrition brand Iams in India for puppies and adult dogs.

That being said, premium quality products are significantly expensive, which remains one of the major challenging factors. Besides, there is a lack of awareness regarding the benefits of these products in emerging economies, which could potentially limit the growth of the pet care products market shortly. 

Some of the most commonly found chemicals in these types of pet products are sodium lauryl sulfate (SLS), which is commonly used as a foaming agent in shampoo, conditioner, hair wash, and body wash. However, it is also found in bath gels, body washes, nail polish, shaving creams, and deodorants. Another key factor accelerating the demand for pet care products is the rising prevalence of foodborne and zoonotic diseases. Pet owners are increasingly spending on the healthcare of their pets due to the high prevalence of the foodborne disease. Thus, the demand for premium and high-quality food products. Hence, such factors can augment the growth of the pet care products market.

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