

Every year a new app comes into the market that redefines the way people use social media. And, 2020 was the year for TikTok. Like it or not, Gen Z is the fastest growing market for brands, and the best platform businesses can engage with them is TikTok.
2020 was undoubtedly the year for TikTok. The app grew like a wildfire and attracted famous brands. According to a study conducted by Verge, TikTok, since its launch, has witnessed amazing growth with more than 200 million downloads in the USA alone. If your target audience is Gen z customers, you must include TikTok in your strategy. But, before you look at the strategies for increasing TikTok followers, here are some statistics you must look at.
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