After the downfall of the vine, TikTok became the ray of hope for brands. TikTok has taken the world by storm with its ephemeral, video-sharing platform. Once you open the app, get ready to view countless videos where someone is trying out a new trend or a famous influencer is promoting some product. We can say it with full affirmation that no one at present is unaware of the power of the video-sharing platform, brands, and individuals alike.
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Every year a new app comes into the market that redefines the way people use social media.
And, 2020 was the year for TikTok.
Like it or not, Gen Z is the fastest growing market for brands, and the best platform businesses can engage with them is TikTok.2020 was undoubtedly the year for TikTok.
The app grew like a wildfire and attracted famous brands.
According to a study conducted by Verge, TikTok, since its launch, has witnessed amazing growth with more than 200 million downloads in the USA alone.
If your target audience is Gen z customers, you must include TikTok in your strategy.
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