The market is flooded with new sales tools, among which it is not always easy to find really useful programs. Let's study four trends in technology that will help increase sales.
1. Relevance is more important than diversity
Often developers of sales technology include many features in their products, although most of them are only needed by individual companies. Stores usually don't need solutions with endless features and customization thought out down to the last detail.
Even fast-growing chains don't need to acquire overly complex technology. The best results come from practical tools that fit within the budget and meet the needs of the stores. One example is Regie, which automates routine processes and allows you to pay more attention to your customers. Or LinkedIn email finder, that simplifies the tasks of your marketing campaign.
2. Even the smallest transaction requires CRM
As a rule, CRM solutions are primarily aimed at large businesses, but smaller companies, also have a need for them - it is more convenient to keep records of customers in special programs, rather than in spreadsheets.
Moreover, it is not necessary to spend a lot of money on a comprehensive CRM: it is better to find a low-cost solution with minimal functionality. One such example is HubSpot CRM, a free service that offers startups and small businesses everything they need to manage their customer base.
3. Data is good, but smooth communication is better
Every company is collecting data in 2019, but many are failing to use it effectively. The reason is poorly aligned communication between marketing and sales departments that don't share information in a timely manner. Tools like Prezi can help them connect and improve each other's results.
4. Talking robots in action
Artificial intelligence has permeated all segments of business, including sales. Chatbots have become the perfect salespeople: they never tire, always provide reliable information, and gently guide customers from researching a product to buying it.
Intercom, in particular, develops such digital assistants for retail. Visitors to an online store can talk to bots while selecting products - the bots respond based on human behavior on the site. In an age when consumers are used to placing orders at any time of the day or night, constantly awake assistants make a big difference in sales success.
Summing up
To summarize, one global trend is the need for responsive communication between buyer and seller. People want to discuss topics important to them, and it doesn't matter where: in a dialogue with a chat bot or under a company blog post. The best results this year and next will come from businesses that focus on communication with customers.
