Telemarketing is an effective tool for promoting your services and boosting your sales at a reasonable cost. By making the right calls, you impress leads and convert them into customers. The thing is, it requires proper planning and training to be executed effectively.
As your organization grows, you want to focus on improving your product and services as well as maintaining the bottom line. You find yourself directing your efforts on acquiring bigger office space and arranging meetings with partners rather than on telesales.
You mustn’t sideline sales though. While you might think about doing the tasks yourself or hiring new employees, outsourcing telemarketing is your best option for the following reasons:
Better account management
An experienced agent knows that no two campaigns are the same and so apply best practices from previous ones while understanding what needs to be done differently. They cover telephone research, inbound call handling, appointment scheduling, and lead generation which are also part of Philippines telemarketing.
They listen to call recordings to determine the most effective approaches then recommend people with the right skills for your campaign. Also, they identify areas that get more traction than others so resources are maximised. They use reporting tools to optimise performance as well.
Improved resource management
Workers find it harder to focus when juggling proactive and reactive tasks plus it’s easier to get distracted in a less controlled workspace. Making calls in an office where nobody else is calling makes people feel self-conscious, particularly when they’re not experienced.
Philippines telemarketing outsourcing gives you access to a larger pool of agents who are easier to move around campaigns as needed. It also provides multilingual agents who support out-of-hours calling which is less common in a normal office setting.
Greater return on investment
Whether hiring for or outsourcing telemarketing, it’s one of the more expensive marketing mediums out there. The good news is that it produces strong ROI in the B2B sector when done well. The secret lies in having a controlled and measured approach for securing quality output.
Investing resources without monitoring the effort leads to an inconsistent flow of leads which consume time and resources from real opportunities. An agency with a team of callers are able to move resources around should your requirements change at short notice.
Lesser operating costs
Setting up telesales in-house requires a sizeable investment in terms of energy, time, and money. There’s the equipment, employee benefits, salary, and infrastructure to think about. If you want to deliver excellent customer experience, you have to use the best technology and representatives.
Outsourcing, therefore, is economical because you avail of their services at a fraction of the cost. This is especially true with Philippines telemarketing outsourcing where the minimum wage is lower than their Western counterparts and benefits aren’t mandatory for hiring remote employees.
Focused business growth
The division of work is an important principle of management. In other words, specialisation makes workers more efficient, fast, and accurate. You don’t want their fingers in too many pies lest they make a mess in all of them.
Let a seasoned telemarketer who specialises in closing deals take over your calls. Doing so frees you and your team to concentrate on growing your business. You no longer have to pull out your staff from their other tasks to give leads a call.
Higher work efficiency
When you choose to outsource to Philippines telemarketing, you won’t have to undergo the rigorous procedure and costs involved in recruiting, selecting, and training staff. Your remote agent or agency has it covered. They offer proper knowledge and skills to give your prospects the best possible care.
Apart from detaching yourself from the hitches and glitches of recruitment, you also transfer the responsibility of achieving deliverables to them. You may gauge their efficiency through reporting tools and verify that prospects are treated well and guided to make a purchase.
Specialist skills access
Just because someone is capable of holding a conversation on the phone doesn’t mean they’re a competent telemarketer. It takes natural aptitude and a particular set of skills to manage a high volume of calls. All the more so when you want them to stick to your standards in a B2B environment.
By outsourcing telemarketing, you let the agency handle the pains of recruitment to match your campaigns. They understand that not all candidates are able to stay focused and maintain performance despite repeated rejections. They know what attributes to look for in a cold caller.
Consistent, structured approach
A telemarketer in an agency is given detailed insight into campaign performance through their platform. They may track capture notes, pipelines, and feedback to improve productivity. They also see the metrics in order to boost performance at the campaign level.
Their platform also facilitates data management by highlighting which sectors are delivering the best results. Rather than burning through your list of leads for quick wins, they schedule call backs, nurture pipelines, send resources to follow-up, and develop opportunities to close deals.
Enhanced brand reputation
A consistent and structured framework enables you to control how your brand is presented to your target audience. Close supervision and monitoring ensures that the message conveyed when outsourcing telemarketing reflects your corporate values and correctly positions your propositions.
While an in-house employee might be more familiar with your company, a remote agent may be more effective in presenting your products and services since they’re better at sales. They have received specific training on how to schedule follow-ups and answer questions through their agency according to your needs.
Start outsourcing telemarketing now
Although it’s possible to build a successful in-house team producing a steady flow of opportunities for sales, you have to undergo low points and challenges first. It’s easier to outsource so you may enjoy the benefits outlined in the points above.
The question now is where to arrange for the right telemarketer. Well, we at Remote Workmate are here to help you screen candidates for the job. Not only do we review resumes but also we handle initial interviews and endorse only the best applicants to you.
