The ongoing COVID-19 pandemic has changed the way we have been living our lives. We all have opted for the new normal and remote work is one such aspect that has become a part and parcel of our lives since the last year. Companies across the world opted for the work from home strategy, but this came with its own challenges. Though, it wasn’t that challenging for those who opted for Zoho CRM as the software added new features to help the users adapt effectively to the new normal. In other words, using Zoho CRM made working from home easier and helped overcome the challenges in workflow management. Here are some of Zoho CRM’s features that can help businesses:
- Analytics App
With the Zoho analytics app, you can easily access and interact with reports and dashboards. Not just this, but it lets you explore reports through an immersive touch experience through actions like drill down, view underlying data, user filters, etc.
- Call customization
With call customization, you can record detailed and contextual information on your calls; this not only helps you track significant details but also lets you improve your conversations with your prospects by refining the follow-up conversation.
- Call and Email Workflows
You won’t miss out on important emails when you have this functionality as it triggers email notifications. Besides, you can also receive missed call notifications and automate call reschedule emails.
- Customer Segmentation
Everyone is different and so is their requirement. For businesses to achieve great results, it is important that they understand the needs of every customer. Customer segmentation lets you do just this; it allows you to segment customers depending on their purchase pattern. Once you segment the customers, you can create targeted marketing campaigns and thus yield desirable results.
- Custom Signals
This functionality provides you with real-time notifications of all touchpoints from your contacts, leads or potential clients. So, you can have a complete view of whatever your customer’s touchpoints are.
- Prediction Builder
The better you predict the pattern and behaviour of customers online, the more sales you can derive. Prediction Builder can help create predictions for any modules of Zoho CRM. Sales decisions based on created predictions would give better outcomes.
- Marketing Attribution
Link sales and marketing data and based on the observation create marketing campaigns that give you high ROI. You can also identify the campaign that works better for each stage in the pipeline.
- Zia for email
Most of the important conversations take place via emails, be it with customers, prospects, partners or vendors. It is important to pay attention and read the emails properly. When you use Zoho CRM, Zia can capture important information and prioritize your response.
So these are a few Zoho CRM features that can make remote work easy for you. If you wish to integrate new features or customize the Zoho CRM as per your need, you would require help from industry experts. Dotsquares is a Zoho authorized partner with a team of certified professionals. You can modify Zoho CRM and pave way for easy work that leads to growth in business.
