What is Content Gap Analysis?
The strategic method used for checking and optimizing the content of a website is called Content Gap Analysis. It helps in the evaluation of existing content on a topic and discovering gaps in the content to improve upon.
Content Gap Analysis is all about doing good keywords, and market research. There are different ways to do this, by updating the existing content and creating the new content based on discovered audience findings.
Main Strains of Content Gap Analysis
There are two main strains of content gap analysis in SEO.
#1 Competitor-Based Content Gap Analysis
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