Magento is one of the leading eCommerce platforms in the online market. Owned by retail water-ox eBay, Magento is the leading eCommerce development company offering free open-source eCommerce solutions for online retail stores.
In all these years, the eCommerce industry has gone through several transformations in different aspects. Today, if you want to run a successful eCommerce business then you need to be aware of all the tactics and tricks of the online market.
It won’t be wrong to say that it is nearly impossible to run any sales-oriented business without an online selling store.
Among all the competitive stores out there, Magento has established its roots. It sits on the top of the list without any competition and has made its place permanent. Magento for e-commerce businesses and companies is highly beneficial and preferred.
Magento’s open-source software makes it an excellent eCommerce solution. It is capable of driving maximum user engagement, generate more sales, and increase conversion rates. Its features make it outstanding and give it a strong selling point.
Features of Magento:
1. Catalog Management:
Your catalog is the base of your online shop despite the nature of the products or services you are selling. Magento does the job for you with its extensive catalog management features which include:
- Supports virtual products.
- Allows downloading digital products – music, videos, etc.
- Effortlessly edit and delete product reviews.
- Complete inventory management.
- Import and export products for batch update offline.
- Attribute sets for quick product creation of different item types.
- Highly customizable options such as resizing and watermarking.
- RSS Feeds.
2. Tools for Advertising and Marketing:
Making your online business’s presence known is an important task to complete. Magento helps you out with that too. It not only handles your online store but also helps you out with promotion, marketing, and conversion. The tools offered by it include:
- Cross-sell products.
- Promotional pricing is restricted to selected products or categories.
- Option to distribute coupon codes across email, newsletter, and offline.
- Monitor coupon usage, manage newsletters, and polls.
- Offers free shipping and promotes a new product list.
- Allow price variation based on quantity and groups.
- Landing page tools for PPC, new product promotional tools, URL tools, and more.
3. Fully SEO Centered:
Your SEO score plays a big role in the success of your online store. Magento includes a list of options to make your SEO score appealing.
- Generate Google Sitemaps.
- Automatically sort popular searches and modifies.
- Supports search engine-friendly URLs.
- Easy to Meta-tag products and information.
- Faster loading options such as less usage of minimizes .css and .js files.
4. Mobile-Friendly Commerce:
It is one of the most appealing features in Magento. It allows browsing full site store catalogs or selected products particularly personalized for mobile users.
- Mobile HTML5 technology for creating an online mobile-friendly storefront.
- Open for iPhone, Android, and Mobile Opera browsers.
- Clear and user-friendly product display.
- Supports media files such as audio and video.
- Swipe, zoom, and multi-touch.
- Drag and drop and more.
5. Order Management:
The order management system is one of the most essential components in eCommerce businesses. Magento offers you an excellent range of tools and options for helping you out with this.
- Viewing, creating, editing, and fulfilling orders directly from the admin portal.
- Complete call center support product configuration and change.
- Allows creating one or more invoices, shipments, and credit memos per order.
- Helps to print invoices, packing slips, and shipping labels.
- Email notification, RSS feed for fresh orders, and more.
6. Complete Site Management:
Website management should be done on a weekly basis. Magento's e-commerce development company in London is booming being a great web design company, Magento understands the importance of it and therefore offers you to control multiple websites and stores within a single installation.
- Control sites from the admin panel and share only required information.
- Templates with fully customizable design.
- Multiple language options and currencies.
- Integration between Magento and third-party apps.
- Tax rates are based on location, product type, and group.
- Captcha enabled websites and more.
7. Checkout, Shipping, and Payment:
All the shoppers look for the best shipping and payments services while choosing their shopping platform. Magneto has its brilliant incorporation of alternatives for payment and shipping options making it the best one.
- One-page checkout.
- Ship to multiple orders in one order.
- Complete SSL security support for front-end/back-end orders.
- Estimates for shopping cart tax and shipping costs.
- Integration with Paypal and Authorize.net.
- Flat rate shipping, Free Shipping, and Order tracking, and more.
8. User Account:
Magento makes it really easy for you to manage a user's accounts by providing you with lots of options.
- Simple to understand account dashboard.
- Recent orders, history, and status.
- Store unlimited address.
- Save wish list with comments.
- Newsletter subscription management.
9. Customer Service and International Support:
Customer services is a well-needed component for your online store. Magento comprises great back-end tools and a community for customer support.
- Contact us form.
- Support for local and international currencies and tax rates.
- Order tracking, history, and email updates.
- Option for International site registration, shipping destination, and payment.
- EU cookie notification and more.
10. Tracking, Analytics, and Reporting:
Tracking, Analytics, and Reporting are tasks that need your full attention every day. Magento does the work for you.
- Google Analytics.
- Sales and tax reports.
- Abandoned shopping cart and low stock report.
- Total sales and refunded invoices.
- Product review report and more.
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