One of the first things you hear when you enter the digital marketing world is the importance of SEO. SEO is considered to be vital for successfully integrating digital marketing into your business, and this consideration is not wrong. But SEO works only if it is understood and researched upon completely.
For starting, let us just understand what SEO is.
“SEO or Search Engine Optimisation is a process that is used in the field of digital marketing, to improve the quality and the quantity of traffic from the search engine to a webpage or a site. It should be noted SEO refers to the organic traffic that can be achieved and not the paid one.”
While the definition makes the process of SEO sound easy, it isn’t. There are several elements to SEO, and all must be explored to attain the desired results. A few of the crucial elements that should be understood before plunging into using SEO are as follows:
- Keywords: These are words or phrases that a potential consumer might use while searching for products/services. One must try to work keywords that have high search rates but low competition into the content that they upload.
- Content: This is a tool through which a company can build a relationship with its audience. It should be educational, engaging and relevant to what your company provides. Podcasts, blogs, videos, social media posts are all examples of content.
- Off-page SEO: This basically refers to backlink creation. Building a quality backlink tells the search engine that your content is valuable and this way the page’s SERP Ranking increases. Most of the SEO Agencies in Singapore create backlinks by creating infographics that have a high probability of getting shared or by mentioning influencers in the content that they upload.
These are just three of a whole bunch of elements that must be mastered to successfully implement SEO. It is has become very evident that SEO is in demand now, and the increase in the SEO Company in Singapore supports this fact.
Now that we know how SEO works, let’s understand why it works to be the Best way of Online Marketing. A few points have been listed below:
- Visibility
This is one of the main purposes of SEO. It helps in getting a better ranking for your webpage, which increases the chances of your potential consumers clicking through your website. The more effective your SEO strategy is the better visibility and ranking your webpage will get. There are many SEO Services Company in Singapore like Eziom which create separate strategies for all of their individual clients to get effective results.
- Growth
SEO can help your business grow by creating customer relationships. Engaging with potential customers is vital for a business and it can be achieved only if you can reach them. SEO gives you this opportunity and lets you get that edge that is required to win over all your competitors.
- Creating Customer Value
With SEO you can work towards enhancing customer experience. This process takes place over time, but it does help the business get there by using advocacy for its own benefit. A seamless and hassle-free website is crucial, as this strengthens customer loyalty towards the company. For example, no person likes when the page takes time to load. Decreasing page load time is one of the vital things that can help convert potential customer and retain them.
As is understood, SEO is a complex procedure. One will have to keep in mind a lot of things while implementing or even during the formulation of a plan. Apart from this, SEO also gets tricky, as the platforms keep getting updated and while each update is often better for the company and for its potential consumer, it takes an expert to understand and decode all the algorithms again to effectively implement their plan again.
But no matter how tedious and difficult SEO might be, a business still needs it. It will help the business grow by helping them reach their targets, especially ones that involve creating brand awareness, traffic, and conversion. As stated above, it is also required for receiving good advocacy which in turn helps in retaining existing customers.
