Driving traffic to a website can get tricky even when it doesn’t have to. Sometimes, things just don’t work out and it can be frustrating. Search engine optimisation (SEO) has been solving such problems for people worldwide for years now. SEO works by enhancing a website’s presence in search results, leading to more traffic.
White Hat SEO techniques do so ethically while their black hat counterpart focuses solely on the results, completely disregarding how they were acquired. It is incredibly easy to find SEO services in Singapore that offer both kinds. However, as black hat techniques avoid Google’s guidelines, using them has led to many websites getting banned. For a website’s safety, it is always better to rely on white hat techniques like the following.
Good Design and Navigation
Google‘s search engine favours websites that provide a better user experience. The website’s design and ease of navigation are two essential parts. While it is a basic necessity to design an error-free website, it comes with the additional benefit of better search engine results.
On the other hand, a website’s credibility with Google decreases if a significant number of users abandon a web page prematurely. A bad design and poor navigation can quickly force a newcomer to quit and damage the website’s credibility in the process.
Make Your Website Mobile-friendly
More than 90% of the global web traffic comes from mobile devices. No surprise, Google favours websites that perform well on mobile phones. This has been one of the reasons behind an increased focus on designing a mobile-friendly website. While it will demand extra effort, the results are bound to be worth it. A touch-responsive layout optimised for smaller resolutions is one of the basic features of a mobile-friendly website, among many others.
Use the Right Keywords
Keywords lie at the core of search engine optimisation and are responsible for the exposure that a website gets from search engine queries. For websites with their own keywords, many free and paid SEO difficulty checkers can be used to assess their chances of success. It is significantly easier to let the professionals handle it, and there are a lot of quality SEO services in Singapore capable of handling it.
Create Link-worthy and Long Content
Long-format content that can be cited and linked is the current trend favoured by the tricky algorithms of Google. This type of content usually contains detailed information and studies that deserve to be linked. Using the right keywords can further boost their chances as well.
Build High-quality Backlinks
The importance of backlinks is often overlooked for other components, but that should not be the case. Backlinks direct web traffic automatically amplifies a website’s presence in the search index.
Have a Rich Snippet
A snippet is how search results show up to a user. It can be considered as a website’s first impression and it should be rich enough to make an impact. A snippet is considered rich if it can stand out from the rest while providing a good peek into the contents of a website. Metadata and user reviews are two of the most common elements considered to be a part of a rich snippet.
People “Google” everything they need today and with proper SEO techniques, any website can attract their attention. Just a few keywords can change the game and there is no surprise SEO marketing in Singapore has been on an all-time high. It is easier than ever to find competent SEO services in Singapore, and for all the good reasons. These six techniques mentioned here may take time, but they are all a website needs to turn the tides in its favour.
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