Website analytics provide insights and data which can be used to create a better user experience for your website visitors. This measures and analyse data to make a better understanding of user behaviour across various web pages. Understanding customer behaviour is also key to optimize your website for key conversion metrics.
For example, web analytics will show you the most popular pages on your website and the most popular paths to purchase for whoever visits your website and for your customers as well. It also measures a user’s activity and behaviour on a website, like, how many users visit, how long they stay, how many pages they visit, which pages they visit, and whether they came on your website by clicking on a link or not. It can also track the effectiveness of your online marketing campaigns to help you provide information about the working of your current and future efforts.
Because of artificial intelligence and machine learning, modern web analytics tools are able to let businesses automate the analysis process with auto-generated and on-demand insights.What is web analytics?Web analytics is the collection, reporting and analysis of website data through server logs or code embedded on webpages.
Data they capture could also include webpage clicks, the device user accessed, geographic location of the visitor and more.Processing data into informationThis step involves transforming data into metrics by making ratios from counts that you obtained during the first step.
Even if this metric is vital for understanding the success of the webpage, it has to be combined with other metrics and information to make actionable insights to develop a marketing or business strategy.
Continuous analytics enables companies to test results of their strategies and make changes accordingly.
For example, A/B testing is used commonly to improve conversions by testing two different designs for a page.What is the source data for web analytics?The power of any analytics product is limited by the quality as well as the diversity of its data sources.
Web analytics usually depends on the following data sources:Visitor dataData captured through javascript code snippets or cookiesDirect HTTP request data: Data sent by a web client (browser) to request a resource such as an image on a webpage.Application-level data sent with HTTP requests: This data is produced and processed by applications like JavaScript, PHP and ASP.Net and includes how a visitor interacts with the web page.
Web analytics tool is the software to improve web site and add more significant options in it.
Whenever a visitor visits the site, web analytics software starts to gather information from visitor’s action.
Web analytics tool can store data according to consumer’s selection history, choices, visit timing and exit timing as well.
These analytic tools are helping website’s owner to optimize the best consumer experience.
A visitor search according to requirement and keywords can eventually lead them to the related site.
A catchy phrase or a simple word related to service and product would be a keyword which helps to increase traffic on site.Monitor Consumer’s Behavior- A consumer’s interest is displayed by the time they spend over the site.
