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What is PPC (Pay Per Click)?

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ZanderZander
What is PPC (Pay Per Click)?

PPC, short for Pay Per Click, ppc company birmingham is to advertise on search results pages of Search Engines such as Google, Bing, Baidu, Yahoo, etc. It is similar to SEO, but it pays to advertise. And the search results will have the word “ Ad” or “advertisement” to know that it is an advertisement. The price will depend on the selected keyword that is highly competitive or not. including the quality of our advertisements and website. But the highlight of PPC is exactly as the name suggests, that is, it pays for the number of clicks. This means that if no one clicks to see it, it doesn't cost money.

 Advantages of PPCs

  1. Post ads immediately.

To do PPC, you can open an account and post ads immediately. You can set a budget to make advertisements on a daily basis. You can do it yourself or you can hire an agency.

  1. No need to update the website

The part that makes SEO more difficult than PPC is because of the need to improve the structure and content of the website. And have to wait for the website to rank, but doing PPC does not need to improve the website. Also, a website that doesn't have a lot of content can do it.

  1. Use a lot of keywords.

While SEO can use only a few keywords per page, but PPC can put as many keywords as you want and it doesn't need to include that word on the website as well. Keywords that are not related to the website can cause high cost per click. It's better to be related to the website. 

  1. Change, delete, add keywords and ads immediately.

that can change immediately This will enable the implementation of marketing plans quickly. Or will try to divide the ad word into two groups, for example Keyword 1 uses ad word 1 and Keyword 2 uses ad word 2 to test to see which type of click users choose more.

  1. Choose your target audience

PPC can determine seo training in birmingham who will see it, gender, age, area, making it more specific.

 Disadvantages of PPC

  1. Ads are not showing 24 hours a day.

If you have a limited budget Ads won't always be able to show every time someone searches. Also, if the ad stops Users will not be able to find our website immediately. If the website is not ranked in SEO

  1. Waste of money twice

Doing PPC, if we don't do it ourselves, we have to pay for the agency. And have to pay for advertisements for Search Engine to serve ads as well. So it's a waste of money twice.

  1. Less credibility than SEO

People searching for information will immediately know that this is an advertisement. Make them less interested in clicking. Moreover, PPC is less reliable than SEO because when paying, you can buy a ranking on the search engine results page as well.

  1. Be careful of fake clicks.

This is because each click costs us money. People or competitors may pretend to click, but Google can refund them if it's clearly identified as fraudulent click. That is, repeated clicks from the same IP address, but requesting a refund requires collecting data and doing it yourself. It also takes a long time.

SEO VS PPC, which one is better to choose?

Choosing whether to use SEO or PPC depends on the needs of the website owner. should be considered from

 Want slow or fast results?

Want credibility?

Have a limited budget?

Want to identify a specific audience?

for example If you want to advertise SEO penalty removal training birmingham to sell products to young men and women in Bangkok before Christmas With less than a week, choosing PPC would be more responsive. because they can advertise immediately and choose the target audience But if not in a hurry low budget Want to invest for long-term results and need high reliability, SEO is more than answering the question.Both SEO and PPC have their pros and cons. The same thing is advertising on the search engine results area, so the key is to choose keywords. If choosing keywords that most people choose to search. Our website will pass through the eyes of more people. and increase sales opportunities as well

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