Should My Business Use PPC Advertising? These 3 cannot be lost.
It would be an understatement to say that people are "iffy" about PPC.
Depending on who you ask, ppc firm birmingham, PPC ads are either printing money for your business or a total waste of time and budget, but they aren't really black and white.
In fact, there are several factors that can determine the success of your PPC business, but one of the most important is whether it is a good fit for you to start a business.
What is PPC Advertising?
If you're not familiar with it, PPC stands for pay-per-click, a form of online advertising in which you pay a set amount or bid each time someone clicks on your ad. They also offer social media networks, but most of the time when people talk about PPC ads, they are referring to ads in search engines, also known as paid search , which will be the focus of this article.
PPC advertising has helped a variety of businesses and may work well for more businesses. However, there are organizations where PPC is more suitable, and we will discuss these specific situations.
Benefits of using PPC ads
Before we dive into which businesses can benefit the most from PPC advertising, let's take a look at the key benefits (i.e., the reasons why every business is considering adding it to their marketing strategy) .
We can't cover all of them as a whole book has been written on this subject, but we've found these four are the most prominent benefits that PPC advertising has to offer.
Benefit #1: Instant Traffic
Generating a healthy amount of organic traffic to your website takes time, but most of us don't like to wait.
With the right keyword selection, PPC ads can help you get website traffic in minutes instead of days.
If you've already built a great website and have a quality product or service that's positioned correctly for your shopper persona, the key factor you're missing is traffic, and PPC advertising can fix that quickly in most cases.
Benefit #2: Better visibility
On average, 71.33% of searches lead to 1-page organic clicks. Pages 2 and 3 only get 5.59% of clicks. On the first page alone, the first 5 results account for 67.60% of all clicks. (Source)
PPC ads via Google AdWords are at the top of these results. Although not organic (in general search results), using PPC ads can help you get first page impressions on all three major search engines, increasing your traffic and potential leads.
Benefit #3: Better Timing and Relevance
81% of the B2B buying cycle starts with a web search, and 90% of buyers say they will “find you” when they are ready to buy.
PPC advertising makes it easy for people to find you when they are looking for what you have to offer. Because search engine PPC ads rely on targeting keywords, seo firm in birmingham, you’re most ready-to-sell leads can invest their money in what they're searching and deliver ads that are most relevant to what they're looking for.
Benefit #4: The Power of Data
Traditional advertising methods have few options to measure performance, except for expected viewership, readership, etc.
PPC ads, on the other hand, give you more data than you know what to do. With PPC you can keep track of everything, so there are no questions about where your campaigns are performing well and where they are lacking.
As long as you use Hub Spot or other analytics software, you can adjust your PPC from when a prospect clicks on your ad to becoming a customer (or if you don't). Strategy accordingly.
Businesses that should use PPC advertising
Frankly, everyone uses Google today, so there is a chance that any business will benefit from PPC, but there are certain characteristics that make certain businesses more successful than others. For example:
Type #1: Local Business
Local businesses have recognized the value of building SEO before many others. Until as recently as five years ago, a mediocre attempt at SEO alone could have allowed most local businesses to top Google , but things have changed a lot since then, and local SEO is one of the most competitive areas of marketing for large corporations.
This is why many local businesses rely on PPC advertising until they rank organically.
The number one reason local businesses benefit from PPC advertising is that people searching for local businesses are more willing to buy.
When someone searches google for computer repair, it's hard to figure out what they're trying to do. They may want to find a service that does it or learn how to repair their own computer. On the other hand, if someone searches for computer repair Philadelphia, you can safely assume that they are looking for a computer repair company in your area.
Why is this important?
In addition to keywords, PCC can target geographic areas. This makes it much easier to target those most willing to buy.
This is important even if your business only does business in a specific geographic area. By setting up a PCC campaign for your service area, you can avoid wasting time with people out of reach.
Type #2: Companies with high customer lifetime value (CLV)
Another type of business that benefits from PPC advertising is those with a high CLV. These are businesses where customers make a lot of repeat purchases or prefer to stick with one brand for a long period of time, such as:
Doctors and other medical services
SaaS Company
University
Service Providers (cable, internet, cell phone, etc.)
Companies like this are more likely to see a positive ROI because customers are more likely to stick with your brand once they find it.
Type #3: Highly Profitable Companies
As with companies with high CLV, companies with high margins benefit from their PPC budgets. A high-margin business has a higher ROI with a lower conversion rate than a low-margin business because it doesn't need a lot of sales to make a profit. These may include:
Luxury brand
High-end electronics
Technology software
Furniture
If you're doing PPC ads on your own, you can make some costly mistakes on your first campaign. However, a company with high margins can get back all the wasted money in one purchase.
But remember...
If people are looking for your product, PPC ads will make them much easier to find, but the results of your PPC ads will largely depend on how well you optimize your campaigns and landing pages.
Even if your organization falls into one of the categories mentioned above, smm company birmingham, you won't be able to make a single sale if your campaign is set up completely wrong. It's important to do some research before you start, or hire a professional like IMPACT to manage your campaign.
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