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Why Headless eCommerce is important for Social Media Monetization Strategy?

Chandrasekhar Sah
Why Headless eCommerce is important for Social Media Monetization Strategy?

The Next Trend in the eCommerce Space is S-Commerce. According to reports, the global social commerce market will reach $604.5 billion by 2027 from the current market that is $89.4 billion. It is totally safe to say that in 2021 social commerce will completely redefine the way of looking at e-commerce.

But generating revenue from social commerce comes with a number of challenges, like keeping track of orders that come from multiple sales channels, managing inventory, and streamline the order fulfillment process. And if you will try to manage all this manually then it will be hard to track everything correctly without any human error.

Headless eCommerce plays an important role to solve these challenges.

The decoupling approach of Headless eCommerce allows you more architectural flexibility, therefore it’s easier for you to design a system you want in the case of social media monetization strategy, your storefronts are your social media feeds.
Moreover, headless APIs allow you to experience seamless and easily scalable storefront performance while delivering ultra-fast, dynamic, and personalized shopping experiences.

There are many online retailers that are rapidly adapting this Social commerce strategy to monetize their revenue that allow the retailers to easily, speedily, test the new market.

  • Powerful Omni-Channel Experience

Headless eCommerce allows store owners the flexibility and ability to combine their social media monetization platform that simply means now you can manage all your cross-channel sales in one place.

Moreover, it allows you to manage all your cross-channel sales into a single dashboard. Where you can manage all your customer’s orders from your different sales channels such as Instagram, Pinterest, Facebook, and Twitter orders, without switching the platform. Not only headless eCommerce allows you to manage your customers and orders but also you will get all reports and sales analytics in a single dashboard.

  • Powerful Sales Engine

One of the biggest advantages of headless eCommerce is that it allows store owners to connect all their social sales channels to a single and powerful sales engine.

Not only does it allow you to connect your social media channels but also it will sync all your social feeds with a single platform resulting in all your orders, sales from different channels being constantly updated.

And when you are managing all your sales from a single system will automatically cut down your cost of operation and time to check out every single dashboard to manage your sales, orders, and stocks.

  • More Customer Payment Security

Most customers face this fear that the payment in Social Commerce is not that much secure as they feel secure in any other well-known web store.

In that case, store owners have to integrate secure payments into their new sales channels, which means finding strong anti-fraud and anti-theft extensions and tools to give a high enough level of security.

However, headless eCommerce allows you to complete your customer's orders within your social media site, reducing friction at checkout because you don’t have to redirect customers to any secure site. This will add powerful PCI DSS compliance and strong anti-fraud capabilities to keep up the confidentiality of customer payment information.

Chandrasekhar Sah
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