PPC management company
Get ready to robust your business with more traffic with RS Digital Solution. We optimize Google ads campaigns and generate potential traffic for you through smart data-backed decisions and ideas.
What are PPC services?
Pay per click service popularly known as PPC refers to the paid search model to establish brand awareness, brand promotion, and immediate traffic from potential audiences. With PPC ads services, the advertiser only pays when the user clicks on the ads- hence named as Pay per click.
Generally, people relate PPC ads with Google PPC ads. But it’s beyond Google search engine results pages (SERPs) and the Google Display Network. Social networking sites such as YouTube, Facebook, Instagram, Pinterest, and LinkedIn, also use the pay-per-click model.
PPC allows marketers to place ads strategically on a variety of online marketing platforms to make their products and services highly visible to their target market. This means the advertisements you see across the web are pay-per-click ads.
What makes RS Digital Solution the best PPC agency in India?
RS Digital solution is the right PPC management company - here we determine your search engine marketing (SEM) goals, identify your PPC campaign metrics and design your pay-per-click campaign structure to bring more visitors to your website while reducing your PPC management expenses.
Additionally, our pay-per-click services team will drive targeted traffic as every click on your ad costs money. Our team is well experienced and is an expert in managing your budget effectively and helping you grow.
Advantage of PPC services
Pay-per-click advertising is an unimaginably amazing digital marketing technique to expand your conversion rate and boost your ROI. PPC ads create broad opportunities to connect with the customer and improve your productivity as well as profitability.
Besides this, here are some more advantages of investing in PPC services.
●Provides quick results
●Helps increases brand visibility
●Drive target potential audience
●It is a very cost-effective way to boost sales
●It helps to boost sales & generate leads at the lowest price
●PPC ads give immediate results
●PPC help optimize to generate the highest possible conversion rate
●Provide immediate and consistent traffic
What’s included in our PPC Services?
1.Search advertising
Search advertising is one of your most important ads channel. We use different terms like Paid Search, PPC, and SEM, etc. for this. Search advertising campaigns help drive leads, sales, and revenue for the businesses.
Our team will work on the most crucial elements of search engines namely;
1.Bidding
2.Ads
3.keywords
To drive maximum benefit from search advertising, our agencies focus on bidding, ads, and keywords collectively called BAK. It becomes an important aspect when you’re looking to drive growth on a tight/ low budget.
Our search advertising services include the following;
●Campaign strategy, creation, and ongoing management
●Keyword research
●Ad creation and ongoing testing
●Bid optimization and management
●Landing page design and optimization
●Frequent analysis and reporting
2.Display advertising
The visual appeal and targeting potential of display advertising has made it a popular form of digital marketing. Display ads are paid ads that appear in front of the user while browsing.
The benefit of display advertisements.
●Quickly attention-grabbing
●Increased reach
●Effective audience targeting capability
●Retarget your engaged customers
●Real-time measurable and trackable
3.Social media advertising
Social media is a powerful advertising tool. It is an advertising strategy of combining social media handles like Instagram, Facebook, Twitter, Linked In, etc. to deliver profitable results if executed well. Our team uses the latest trendy ad formats, insights from analytics, remarketing tools, and proven social advertising techniques to deliver excellent performance. Our main focus is to:
➔Increasing leads, sales, and revenue with a targeted social advertising strategy
➔Optimizing spends by targeting potential users based on their behavior and interest
➔Connection targeting
➔Remarketing
➔Enhancing reach using similar audience targeting
4.Remarketing
Remarketing is a smart advertisement technique that shows your ads to users who have already visited your website earlier. It encourages users to return by reminding them through relevant ads. These “reminder” ads are shown based on their search engine patterns and previous interactions with your website. Our team will make a well-optimized remarketing campaign that will be extremely profitable to your business.
5. Google shopping ads
Google PLA Ads, commonly known as Google Shopping Ads. It allows eCommerce businesses to quickly place their products at the top of Google’s organic search results pages.
Product Listing Ads use product data submission by the seller via Google Merchant Center to determine relevance and where it appears in a Google Search. Setting up google shopping ads is time-intensive, and it requires consistent effort and management.
Google shopping ads are more effective in comparison to Search Advertising but require better observation and more attention to detail. RS Digital solution excels at providing PPC services that can easily promote your eCommerce business and drive sales, lead, profitable revenue.
6.Mobile advertising
Mobile advertising has grown exponentially in India and globally over the past few years with an increase in smartphone penetration and data connectivity. With millions of mobile users spending hours per day surfing the Internet there are billions of impressions available to Advertisers to show their message. No advertiser can ignore this medium.
PPC services and campaign management
1.Keywords search and selection
Our PPC team will use professional tools and techniques to do an extensive keyword analysis and select the best keywords for your business, identifying those keywords that will give you a larger number of visitors and inquiries as well.
2.Bid management
Our PPC expert team will bid only on relevant keywords that will give you great ROI. Bids are monitored closely. We will emphasize keywords that are highly targeted yet low competitive.
3.PPC copywriting
In a PPC campaign, a compelling title and description are also important and get you clicks as an effective keyword. Our PPC team’s content writers will write advertising copy that is catchy, effective, and attractive.
4.Performance reporting
All PPC campaign reports are documented and shared with clients regularly, as part of our PPC management. ROI i.e. return on investment is monitored closely and the campaign improves according to the trends in the report. Performance data for all keywords can easily be viewed by the clients including click-through rate, ROI, and traffic reports.
FAQ
Is Pay Per Click or PPC good for business?
Yes, PPC services are good and effective for any kind of business. Various digital marketing channels like search, display, social media marketing, etc. are based on PPC ads. PPC ads are powerful tools to drive profit and develop brand awareness.
How long does it take to see results through PPC ads?
It will take approx 2 to 3 months to see results from a PPC ads campaign. You should be able to see an impact in traffic from PPC ads quickly. However, it takes time to research relevant keywords and build a quality score.
Where will the PPC ads appear?
PPC ads are of different types like search, display ads, mobile ads, social media advertising, Google Shopping, and remarketing. They can appear in the SERPs, i.e. search engine page results on social media, websites you're browsing, or appear in applications you are using. Our team will help you to choose the best way to implement PPC ads and show your ads to the most relevant audience.
Why are my ads not visible?
There could be various reasons for no visibility of your PPC ads. But the main and most common reason can be - ads are disapproved or maybe the campaign budget was exhausted. Other common reasons include a low impression share, low ad rank or quality score, or search result ad fatigue.
Steve Smith is the author of this article.To know more about google ads specialist in delhi ncr please stay with our website.
