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However, the ability that sets them apart in these spaces relies on the dexterity of obtaining result-driven sales data.New research from Experian Data Quality states that 88% of companies have a direct impact on their results due to inaccurate data, while an average company loses 12% of its revenue just because they fall short in B2B lead generation.
And what keeps them away from generating high-quality leads is the crucial quality data.
After all, it’s not just about raising the conversions counts; it is about protecting a business from the risk that may arise due to communication with incorrect contact information.
Those who lead their organization to accurately manage data and understand its inherent value will reap the benefit.Quality data has several beneficial effects on organizationsThe better the data quality, the more confidence users will have in the results they produce, reducing the risks of the outcomes, and increasing efficiency.
And when results are reliable, uncertainties and risks in decision making can be limited.Employees can be more productive with quality data.
Better data direct to more precise contact discovery and communication, especially in omnichannel environments driven by many organizations.Incorrect data can, in many ways result in lost revenue in communication that cannot be converted to sales, for example, if the primary customer data is indecent.
