Content quality over trending format

Anil Sharma

In the current times, brands are focusing on trending formats and trending posts to be a part of the online community but in this mad race of trends, the content quality is getting compromised!

Yes, it's good to be a part of the buzz but not all of them are looking for that content. There are many people that don't want to see the trending posts and topics and even if they want to they are burdened with the same topic through different brand content and that is where this trending marketing or moment marketing comes out like spam or cringy content for many of the audiences out there.

As a business owner or a brand manager, you should hire a creative digital agency in India that does focus on moment marketing but doesn't overdo it.

Social media is used by users to chill out or spend time on entertainment purposes and it's never good to spoil their experience with spammy or cringe content.

So, whenever you're focusing on moment marketing then you should keep these points in mind:

1) Never copy some other brand's or creator's post as this won't leave a good impression on your viewer's mind.

2) Try those trends only that are relevant to your brand and your audience.

3) Hop onto trends when they are really active. There's no point to create content on them after 1 or 2 days.

4) Don't do forced brand integration in the content as it affects the content quality and it looks like an advertisement.

Moment marketing seems easy but it is very difficult to execute without being spammy and for that, you should hire the best digital marketing company in Lucknow that can do your moment marketing subtly with premium content quality.

Anil Sharma
Zupyak is a free content platform for publishing and discovering stories, software and startups.