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What is VOD and Why is it Important for Your Business?

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Meryem Rai
What is VOD and Why is it Important for Your Business?

Video on Demand is a video streaming business model that is fast evolving in the current marketplace. Read on to find out what VOD is, how it works, types of VOD monetization, the importance of VOD for businesses, and how to get started with your own VOD platform.

What Is Video On Demand?

Video on Demand is an interactive system of accessing content. VOD allows viewers to watch a video from a content library instantly on their TV, personal computer, mobile phone, or any other device. 

The VOD service is offered by the means of a cable, telephone provider, or broadband and provides viewers with the option to pause, play, rewind, or fast forward the video as per their wish.

How VOD Works?

To deliver a video on demand, the video is first converted into a digital format and stored on a video server. It is then compressed and transmitted to the viewer via broadband or cable. 

After reaching its destination, the video is decoded and decompressed via a set-top box and stored on a video server in the viewer’s device. The viewer can then watch the video instantly with the ability to control its speed and other (play, stop) features.

 

How To Get Started With VOD Streaming?

Creating your own VOD platform is one of the best decisions that you can take to upscale your business. It is not only useful for providing entertainment services but also facilitates business communication, education, training, and much more. 

To get started with your business, the first thing that you need is to create a strong library of videos to make the audiences’ invest in your digital entertaining store worthwhile. 

Then, start by building a website of your own to host your videos. Upload content consistently to keep your viewers engaged. 

And finally, promote your platform well to earn good money. 

You can run promotional ad campaigns, add SEO-focused video descriptions, and 10-30 seconds video snippets to entice audiences to view your content.

Start Your VOD Journey With CONTUS VPlayed

Now that you know how important online video portals are for your business, you may want to find a suitable hosting service for your content. VPlayed is an excellent option for next-generation video streaming. 

VPlayed offers the latest features that set it apart from other VOD streaming platform support. It is a white-label platform that comes with 100% customization to establish your own brand. 

You can stream videos on-premises/on-cloud and manage your uploads with its in-built video CMS. Its multi-device support and progressive web apps provide a smooth experience to potential viewers. 

VPlayed also features a variety of revenue generation models that include Catch-up TV and Push TV, in addition to the three basic VOD monetization options to maximize your income.

Source: What is VOD?

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