Search engine optimization (SEO) has evolved tremendously since its early days. In the past, you could repeat SEO services in Denver in every line and see your link on top of SERPs for that key phrase. Now, you need to be smart about how many times, when and where you use it.
Of course, much of the basics are the same. Like researching relevant keywords for your website, using mobile-friendly design, etc. remain constant.
What’s also constant is the need for SEO in digital marketing strategy for today’s businesses. With the right SEO strategy, you can draw a good amount of users to your website and boost your business.
Conduct Keyword Research
Keywords remain crucial to a good SEO strategy. You need to identify key phrases that are likely to bring your website the needed traffic. Many keyword research tools can help you with this, like the Keyword Planner.
When selecting keywords, go for the ones with a good search volume (number of searches per period), low competition and a good click-through rate (CTR). A good CTR is especially important considering the advent of zero-click searches.
Make sure that the keywords are related to the services and products you offer. There’s no point in bringing web traffic if it’s not going to convert into sales or subscriptions.
Prioritize Humans Over Google
Google keeps getting better at aligning with human thought processes through constant user input. Using loopholes to boost ranking and traffic is no longer effective. You need to prioritize humans when writing content with the search engine coming second.
Make your content informative, accurate, engaging and natural. Avoid shoehorning or stuffing keywords. Place them where using them makes sense to optimize it for the search engines.
Focus On Specific Topic
Unless you’re a multi-corporation or a big news network, it’s unlikely that you need to be all things to all people. You likely specialize in a particular topic. Let your website reflect that with content that explores that specific topic. After all, search engines want to lead users to websites that have authority over their topic of interest.
Reoptimize Underperforming Content
Marketers tend to publish new content to keep the traffic coming. But a Databox study shows that for most websites, up to eighty percent of their web traffic comes from old posts. Moreover, some respondents in the study claimed that 90 percent of their leads come from old content.
So, updating your old blog posts rather than publishing new ones of the same subject could be more beneficial. It could drive good results for your site without the effort to create new content from scratch.
You can start by identifying the content worth updating and what needs to be updated. Evergreen topics like Basics of SEO can always use some updating. It could be that its data needs updating. Or you could add some important info that may be missing. Or you may just need to change keywords to bring relevant web traffic.
Improve Website Loading Speed
A little more than half the users leave a webpage that takes more than three seconds to load. The increase in bounce rate could impact your ranking negatively. So, work on reducing the loading time.
You can start by analyzing your website’s loading speed on Google PageSpeed Insights and get insights on how to improve it. Ways to improve the loading speed include replacing images or scripts that take time to load. If you’re using WordPress, like most people. You could get rid of the plugins that your website doesn’t need.
Optimize Mobile-Friendliness
Google favors websites that have been optimized for mobile users over those that haven’t and for good reason. A good chunk of the web traffic comes from mobile users. If your website doesn’t look or function well on smartphones, then you’re losing out on that chunk of the web traffic.
It’s why experts prefer using responsive design when building a professional website design in Denver. In responsive design, the website adjusts its dimensions based on the screen you’re viewing it on.
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