Geofencing is a marketing tactic that utilizes the Device ID on a cell phone to locate and identify a target audience.
Geofencing can be utilized to target competitor locations and/or locations where your target audience would be located.
Once the geofence is enabled and the Device IDs are collected advertisements will then be shown to those cell phones.
Geofence Example: A protein powder company geofences every gym in the United States.
The Device IDs of anyone who entered those gyms are collected and targeted with advertisements for the protein powder.
The new gym geofences every gym within a 30 mile radius and shows advertisements for 10% OFF new memberships.
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