Why do you need the best geofencing companies in Virginia? Let’s check out these reasons here!
Did you know 80% of internet users have smartphones? And 69% of those users spend media time on their smartphones! If you harness geofencing, think of how many opportunities await.
Gradually on the rise, geofencing is powered by user-generated location data. The effective marketing technique works when the user has active GPS, Wi-Fi, cellular data, or RFID on their mobile devices.
Geofencing is in use for a myriad of reasons. Following are the two reasons:
· Businesses know where their customers love to hang out and target them where they are
· Today’s customers enjoy location-based marketing to access personalized offers
70% of customers share their locations at their will. In turn, they expect something interesting. Needless to say, geofencing is likely to thrive in a competitive market.
If you also want to thrive with geofencing, you need guidance from the best geofencing companies in Virginia. Let’s keep on reading to understand how geofencing works and its advantages.
A Quick Glance at How Geofencing Works
When you hire the best geofencing company in Virginia, you can have fences built around specific locations. People turn on their GPS services, and you can communicate with them. And this happens when they are inside the fenced location.
So, the fence can be as large as a region or as small as your store. Ask the geofencing company to make circles, polygons, or squares – whatever sails your boat! Let’s take a look at the steps:
· Pick the area. Geofencing creates a digital fence. You can track around a specific location where you want to advertise and target people.
· Target the audience. Tag people when they enter the fenced area. Show them relevant ads or messages.
· Display your advertising. Customers spot your ad when it’s live. They can see the ads up to 30 days after crossing the geofence.
Role of Geofencing Companies in Your Business
Geofence platforms make sure the benefits are not only about product or brand promotion. You can use this feature to build geofence around your competitor’s area.
The primary objective is to entice customers and navigate them to your store from the competitor’s area. You can send out special offers and personalized messages. Take a look at the advantages of choosing the best geofencing companies in Virginia.
· Not a Random Approach: Geofencing restricts your marketing efforts to specific locations. Send out messages according to customer preferences. Advertise to people who are likely to become customers or visit again.
· Affordable Marketing Strategy: Using mass media channels is too expensive. And you spend money on people who may not become consumers. Focus on targeting specific areas and get high conversions.
· Get Data on Customers: Geofencing companies gather information on customers’ whereabouts. You can learn about where your customers hang out most, when messaging converts into sales.
Conclusion
In the end, we can all agree the future of geofencing is vast. From market research to drone management, there are countless scopes.
If you are wondering which geofencing marketing company in Virginia can help, you should contact Get Geofencing. The expert team will walk you through the intricacies and share weekly reports on the campaign. In addition, you can have a seamless experience with professionals. For more information, contact Get Geofencing!
Author bio: Nicole Case is a regular blogger, and she has published multiple blogs on why you should choose a geofencing marketing company in Virginia. Here, she mentions how the best geofencing companies in Virginia can help.
One interesting thing about Geofencing marketing is that it offers you the option to choose when you want your ads to appear.
Geofencing is a marketing tactic that utilizes the Device ID on a cell phone to locate and identify a target audience.
Geofencing can be utilized to target competitor locations and/or locations where your target audience would be located.
Once the geofence is enabled and the Device IDs are collected advertisements will then be shown to those cell phones.
Geofence Example: A protein powder company geofences every gym in the United States.
The Device IDs of anyone who entered those gyms are collected and targeted with advertisements for the protein powder.
The new gym geofences every gym within a 30 mile radius and shows advertisements for 10% OFF new memberships.
MarketsandMarkets forecasts the global geofencing market size to grow from USD 542.7 Million in 2017 to USD 1,825.3 Million by 2022, at a Compound Annual Growth Rate (CAGR) of 27.5%.Browse 62 Market Data Tables and 38 Figures spread through 145 Pages and in-depth TOC on "Geofencing Market by Component (Solution and Services), Geofencing Type (Fixed and Mobile), Organization Size, Vertical (Transportation & Logistics, Government & Defense, Retail, Healthcare & Life Sciences), and Region - Global Forecast to 2022"Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=209129830The deployment and integration services segment is expected to have the largest market size in the geofencing market during the forecast period.Deployment and integration are important stages in the implementation of the geofencing technology for various industry verticals.
Geofencing solutions can be integrated with the existing systems, and the integration requires an exact level of system integrators and system enablers.
It is necessary for the enterprises to create a safe environment for geofencing, as it is used for tracking users and sending push notifications.The government and defense vertical is estimated to have the second largest market size in 2017.The government and defense vertical includes various applications of the geofencing technology, such as marine defense, drone management, airforce defense, military vehicle management, law enforcement, and geographic event alerts.
Geofencing solutions help in marine defense by creating multiple geofences over the water bodies, thereby assisting in avoiding malicious intrusions in the restricted areas.
Additionally, geofencing helps create virtual fences over the designated areas to keep the drones away.
This autopilot software continually calculates the distance between the destinations and also ensures the drones do not fly over any restricted zone.North America is expected to have the largest market share in the geofencing market during the forecast period.North America is expected to have the largest market share and dominate the geofencing market during the forecast period.
