WHAT IS ‘CONTEST MARKETING’?
Contests are an effective way to accomplish sales and marketing goals for a restaurant. Contests are largely underestimated. Restaurants must realize that contests have the ability to boost sales, enhance brand building endeavors and also win more advocates for the business.
Contests can vary based on their nature - they can be as simple as sending a tweet to existing followers or a complex combination of multiple mediums over different platforms (requiring specialty software and services).
All that a restaurant needs to do is to start conducting contests, giveaways and competitions at some point in time. In this blog, we are going to share with you the importance and benefits of contests (that most restaurants overlook), the requirements to run a contest, identifying the right contest for your restaurant, how to run it and (of course) a few brilliant contest ideas that restaurant customers are sure to love.
RESTAURANT INDUSTRY CHALLENGES
Unlike other businesses, the restaurant industry is marked by great competition. To stand out from the crowd and secure the competitive edge, it must put in all kinds of additional efforts.
To be an expert in restaurant management, a restaurateur must have knowledge of not just kitchen and people management, but also marketing, accounting, finance, human psychology and other related disciplines. Since no one can be a master of all business disciplines, it is important to research the rules and regulations that apply to one’s specific industry and know them to get a grasp of the ways that can differentiate you from others.
WHY SHOULD RESTAURANTS WITH AN ONLINE PRESENCE RUN CONTESTS?
Every business has a purpose for running contests - most probably, it is to increase traction, sales and profits. It is extremely important for a people-centric business like restaurants. Without people, no restaurant business can survive. It is to attract and retain these valuable people that restaurant owners can make creative use of contests. Restaurants having an online presence, that is, their own website, can reap greater benefits by running contests as they get an exclusive platform for themselves to run them and attract customers towards their food.
Earlier, running contests involved managing a lot of logistical problems. Once upon a time, people had to drop their contest entries in drop boxes or send them through mail and wait for long durations to know the results. With technology invading every domain, the Internet introduced a metamorphosis in every process. Internet savvy customers now take part in online contests on social media platforms (especially Facebook and Instagram) by sending images and videos effortlessly as contest entries. A restaurant that has a sizable number of followers on Facebook can easily gain advantage by running online food contests.
Online contests can be run and completed within a fortnight. In the case of competitions, customers can cast their vote with a single click to determine the winners. When restaurants run already established contests, campaigns and social media projects, it can help them unleash their maximum potential.
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Web hosting is the process by which businesses are provided a space online to showcase their content.
The website will be accessible to the users only if you have proper hosting service and there are web design companies in Dubai that will help you make sure you do this correctly.Good web hosting is critical for a website to function smoothly.
It can be because of high-resolution image rendering, auto-playing videos, forms, browser, the user’s internet speed and even high traffic at a particular time.The distance between the server and the user can also drastically affect the loading time.
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