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Hitting the Direct-to-Consumer Jackpot

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Arnonbrian
Hitting the Direct-to-Consumer Jackpot

Brands that have started flexing muscles to realign themselves with the new eCommerce scene have discovered that it is not something that they can order off-the-shelf. Moving to the D2C model has short and long-term ramifications and hence brands are scurrying to put in place their strategies that would boost their eCommerce game.

Challenges:

The brand understood that the fragmented approach for online sales will not yield results in the long run. Therefore, they identified few key challenges that were restricting their D2C strategy.

1. Fragmented System for ecommerce operations:

The brand had understood that the fragmented approach for online sales was tedious for them to control sell-out information across different eCommerce channels. Most times eCommerce distributors used to sell products offline or online and used substandard content that was readily available with them.

https://th.selluseller.com/resources/casestudies/how-a-fortune-500-cosmetic-brand-successfully-implemented-direct-to-consumer-strategy-with-anchanto

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