Hitting the Direct-to-Consumer Jackpot

Brands that have started flexing muscles to realign themselves with the new eCommerce scene have discovered that it is not something that they can order off-the-shelf. Moving to the D2C model has short and long-term ramifications and hence brands are scurrying to put in place their strategies that would boost their eCommerce game.

This fortune 500 cosmetic brand managed to penetrate the eCommerce structure through a huge network of eDistributors. Even so, it was difficult for the brand to boost profitability, achieve control & deliver a seamless customer experience. What they wanted was a comprehensive solution that would eliminate their eCommerce pain areas and enable them to reach directly to their consumer.

Challenges:

The brand understood that the fragmented approach for online sales will not yield results in the long run. Therefore, they identified few key challenges that were restricting their D2C strategy.

1. Fragmented System for ecommerce operations:

The brand had understood that the fragmented approach for online sales was tedious for them to control sell-out information across different eCommerce channels. Most times eCommerce distributors used to sell products offline or online and used substandard content that was readily available with them.

https://th.selluseller.com/resources/casestudies/how-a-fortune-500-cosmetic-brand-successfully-implemented-direct-to-consumer-strategy-with-anchanto