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As connectivity through internet becomes cheaper & faster the need for digital marketing also becomes extremely important for businesses of all shapes & sizes.
The businesses in cities like Noida where the population is increasingly becoming tech-savvy & connect to the internet through smartphones & 4G technology digital marketing is the perfect tool to improve the reach of the business.
Even the smaller businesses in niche markets can begin with low budgets & view the results for themselves.
Every online platform can be used to digitally scale the business, generate organic leads & streamline the operations.
Beginning from something economical & cheap like a website development service being hired to create a website with full information about business, products & services can be an excellent start to dive into the digital aspect of marketing.
In the modern age of the internet, the very first thing people do when they hear about your business is to check the website & if the website does not exist then the user may never consider your business again for any requirements.
As brands strive to build a strong digital presence, marketers find themselves in a dilemma: should they invest in SEO or PPC to get the most of their advertising dollars.
This is where you realize there’s more to digital marketing than it seems on the surface.
Smart, informed decisions have to be made to ensure you bring your brand to the forefront.When done right, SEO and PPC can both help your brand gain visibility in SERP, but before you explore either of these strategies, it is best to do a thorough cost/benefit analysis.SEO vs. PPC – What do the numbers say?Here are some impressive stats that may help you make up your mind.
According to Moz, people are 8.5 times more likely to click on organic search results than paid ones.
That’s where SEO works wonders, as it incorporates relevant keywords to generate organic traffic to your website, by aiming to rank it on the first page of search engine results.On the other hand, paid search can get you a 1.5 times higher conversion rate than organic traffic.
Don’t be surprised – it’s all thanks to targeting.
