The product owner role is so demanding that it can be compared to being an entrepreneur and CEO, owning all responsibility for the product’s success. Sometimes, a product owner in software development is confused with project managers or business analysts who focus on more technical aspects of the development process and make sure everything is delivered on time and within budget.
The software product owner has more of a business perspective on the product and a wider view that includes the product vision, roadmap, budget, business plan, and monetization strategy. Ideally, the product owner is responsible for the profitability of the finished product.
Product owners exist within Scrum teams that work according to an Agile approach. We discuss the product owner's roles and responsibilities in this article.