Here’s an interview with Kasim Aslam of Solutions 8. Kasim is one of the world’s top authorities when it comes to Google Ads, listen to his great insights in this video.
BRANDzUS provides finest google adwords services for branding your product through creating campaigns in Google Ads, Bing Ads, Social Media and more.
Google has announced the reorganization of its most popular ads brand DoubleClick and Adwords as part of its rebranding strategy.
AdWords started its journey seventeen years ago as a search-based ad system, while Google bought DoubleClick in 2008.
With AdWords, one can also place ads on Google search results, websites, and blogs that are affiliated with Google.
One can choose from four types of ads: text ads, image ads, video ads and rich media ads.
It is also characterized by using a click fee system that pays Google the amount of money multiplied by the number of clicks and the bid price.
Google Ads is providing small business an opportunity to use the power of digital advertising by launching Smart Campaigns.
Imagine asking a six-year-old to sit down and watch an Oscar winner for best picture.
No matter if the movie is the best of the year, the six-year-old will not be interested because he is not the right audience.
They prefer to see SpongeBob.Custom audiences with intent allow you to reach the ideal audience for your business in your Display and Video campaigns by segmenting your ad groups based on specific keywords and landing pages you'd like to target.
Which value proposition do custom intent audiences offer advertisers?
You can use custom intent audiences with automatically created audience segments, or you can define your own audiences by entering keywords and applications related to your product or service.
Google Ads will then show ads to people who are likely interested in these keywords on pages, apps, and videos.
