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Business: Strategic business-Planning grid: Chapter 13

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Egypt Tales
Business: Strategic business-Planning grid: Chapter 13

Management's first step is to identify the key businesses making up the company. These are strategic business units. A strategic business unit (SBC) is a unit of the company that has a separate mission and objectives, and which can be planned independently from other company businesses. An SBU can be a company division, a product line within a division, or sometimes a single product or brand. The next step in business portfolio analysis calls for management to assess the attractiveness of its various SBUs and decide how much support each deserves. 

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