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To get ahead of the competition and gain more market share, design revamp for SMEs is becoming pivotal to strengthen business strategy and boost ROI.Instagram – the seemingly humble photo-sharing app – shocked the world in 2016 by rolling out a new logo.
Presently, Instagram boasts more than 1.074 billion active users and new features continue to be added – like the recent user-friendly redesign of Instagram Stories.Other than rebranding and giving an app/website a fresh look and feel, the other reasons for undertaking redesigning of your app/website include – 1.
If your competitors are rehashing their digital products to meet the new-age requirements, you cannot fall behind.2.
Losing popularity in the app stores (or search engines):If the number of downloads of your app has gone down (or the number of visitors to your website), you know it is time to rework the design to rise in popularity again.3.
The new design ought to be inclusive of your existing and new target audience.Whatever the reason for a design revamp for SMEs, you need to have quantifiable goals for your project so that redesign success can be measured.To give you a head start, here are five metrics to measure the advantages of a design makeover.1.
But, most SMEs and marketers would agree that there’s a single metric that matters above all – the rate of conversion.To measure conversions, you have to first decide what counts as a conversion – this means that you have to decide what you want your audience to do once they arrive at your website or find your app.
Adam Gringruz is a UI/UX designer who is responsible for the design and implementation of all the experiences a user has when interacting with a digital tool, such as a website.
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