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TrueData To Host The Future of Publisher Addressability

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TrueData To Host The Future of Publisher Addressability

TrueData is proud to present The Future of Publisher Addressability virtual event. On November 17th at 12:00PM EST, leaders from the most sophisticated publishers and supply-side technology companies will discuss addressability’s uncertain future. The virtual event is free to attend but space is limited so please RSVP here.

Cookies and Mobile Ad IDs are threatened with obsolescence, creating an existential ad revenue threat. Digital addressability seems to be evolving faster than most publishers can keep up. Attendees will learn what the leading industry solutions are doing to recoup addressability and future-proof their identity strategies, as well as ways to improve the CPMs without addressability. Panelists will be asked thought-provoking questions related to privacy, monetization, and big tech dominance.

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