Web development seems to be a complex process. There are numerous factors to consider in eCommerce web development, ranging from user experience to performance. Because consumers will be visiting the site to learn about and purchase things, developers will want to make the web development service process as simple and intuitive as possible. However, in addition to usability considerations, there are a few web development frameworks that developers should keep in mind before creating an eCommerce website, here is a breakdown of the details:
10 Things To Consider During eCommerce Website Development
- Website safety and security
SSL should be supported by all eCommerce sites in order to encrypt sensitive data. This is certainly relevant for credit card and payment information, and it also applies to any client data such as an address, phone number, and email. Customers want their personal information to be protected when they make an online purchase, thus implementing SSL is not only a good idea but also a requirement for guaranteeing that your customers' information is kept safe. Additionally, any business that accepts credit card payments must adhere to PCI compliance. Unsecured websites have a negative reputation on Google and other search engines. Google began flagging websites that did not have an SSL certificate or use the HTTPS protocol. These aren't just suggestions or warnings; without these two elements, users won't be able to access websites, and if your certificate expires, you end up losing potential orders.
- Registration
Although there are certain advantages to registering on an eCommerce website, such as saving purchase history or shipping address, some users prefer a one-click-buy or a guest checkout form feature. Some consumers choose not to register on a website in order to place a one-time order. Consider including a guest checkout tool on your eCommerce site if making a sale is more important than collecting the personal information of a few customers. Other options for reminding customers of your website address are by including it on the order packaging or including it in the message with the shipment number.
You can simply invite people to sign in using social media or fill out a simple form with their name, email, and phone number. In both circumstances, you can create an account for them and email them the login information.
- Responsive design
The number of people using mobile devices to view websites is increasing all the time, and eCommerce sales account for a significant amount of that traffic. This means it's critical to make sure your eCommerce website is mobile-friendly, giving users the greatest experience possible regardless of the device they're using to access it. Web development service professionals should utilize Responsive Design to make a website accessible and usable on all devices as it is critical for an eCommerce site's success.
- CMS integration
All of your visual and written content, as well as your marketing paperwork, can be stored and managed in one place with a content management system (CMS). You can modify or add new information, and once published, the changes will be automatically reflected on the website. A content management system (CMS) can also assist your personnel in responding quickly to client tickets.
PrestaShop, OpenCart, or Magento are examples of ready-made solutions. You can incorporate these features into your website code because they are open-source.
- Proper product showcase
Users value relevant content in addition to convenience. Conversion rates are influenced by high-resolution photos, video evaluations, and detailed product information.
The disadvantage of internet purchasing is that customers cannot see, feel, or try on the product, therefore product descriptions are the only information they have to make a decision. Adding specific dimensions to clothing, instrument usages, and appliance energy consumption can all help persuade buyers to acquire your product.
- Customer support
Millennials appreciate customization, such as personalized advice from a support professional. Customer service assists customers with shipping, payment, returns, and other concerns. Including a contact section on your website, as well as a strip of information at the top of every page with a clickable phone number or email, is a smart idea.
Adding your real address and phone number increases your credibility. For the young demographics, consider including a WhatsApp number, a Facebook Messenger chat button, or other chat alternatives.
- Social proof
Consider how you can obtain and show customer feedback to help your site gain trust. It may be written reviews or product unboxings, or buyers could upload their own video reviews and product photographs to the site. On the main page, you can also include a comment section with links to the products that have been mentioned.
- Supportive articles
Another aspect to think about is the documentation for your website's use as well as the policies that govern it. As soon as your e-shop is fully operational, sections with a FAQ, privacy information, return policy, shipping information, use of cookies, and other policies must be live.
- Shopping cart design
Users prefer shopping carts that are simple but functional. Although a simple shopping cart seems to have the fewest steps possible, there are ways to improve its functionality. You can mainly have three different kinds of users, for example, registered, unregistered, and guests. When a user clicks on the shopping basket in the first step, it can prompt them to log in, register, or buy as a guest. When users register or log in, they should be automatically redirected to their complete baskets; having to seek the same products again can be frustrating. It is better to create a one-step checkout, in which all of the steps are included within a single dynamic window that updates automatically as the user enters information.
- Suitable website design
The color palette of your website should match the commodities you're selling. If you're creating an eCommerce site for gaming or fandom-related merchandise, the typeface or background you use should be self-explanatory of the wide range of products available.
Green, yellow, and purple are good colors for food-related eCommerce because they promote appetite. There should also be plenty of white space so that the site's style and the food products don't contradict.
Bearing these components in mind during eCommerce website development can help you ensure that your consumers have the greatest possible experience.
