Let’s be honest. Your business is worthless without clients, no matter how good you are at what you do, only the sales can help you to move one step closer to your goals, accelerate your growth, and put you one step ahead of the competition.
Given that it may cost anywhere from five to twenty-five times more to acquire a new client than it does to keep an existing one, it’s apparent that managing your existing customer connections can create a huge difference.
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