Why WordPress is best for SEO

Why WordPress is best for SEO

Digital marketing sophistication is constantly evolving, providing plenty of opportunities for marketers. One such savoir-faire is the Content Management System. WordPress is one of the Content Management System which is extremely popular powering over 50% of the web since its release in 2003.With millions of downloads, WordPress is the best tool for SEO.

Content is the base of your website, and it fuels sales. SEO ensures that your content reaches the user by ranking high on the search engines. WordPress has loads of out of the box features that improve performance and that is why it is rated as one of the best for SEO.

Having said that, now let’s see the pre-eminent reasons that make WordPress the pick of the bunch for SEO.

1.     Trouble-free User-experience

“My rule of thumb is build a site for a user, not a spider” says Dave Naylor and WordPress has brought it into reality. WordPress is an open-source website and blogging platform that offers free templates, hosting and support. The themes and plug-in work together fantastically to produce a website that is professional, eye-catching, and user-friendly. The result is that people stay longer on WordPress sites and the bouncing rate gets reduced. When the user loves the website search engines reward with an increase in the site’s SEO ranking.

2.    Create Pretty Permalinks

The permanent links can be easily edited on the WordPress dashboard. All you must do is visit the settings and give the format that is required. Permalinks affect rankings in two ways:

·        Keywords

·        CTR

Your ranking will be affected if the keywords are very thin on your site and when you get only a few clicks. This can harm your traffic and the visitors from social media. So, it is better to customize the permalinks.

3.     Add metadata effortlessly

The title and the metadata are two significant factors of SEO and ranking. They improve the ways that the relevance of your site is measured by search engines and make it much easier for the crawlers to understand the content of your website and when you add appropriate keywords your site will rank for the keywords too. This is where the WordPress plugin Yoast SEO comes handy. With Yoast SEO it will take only a few minutes to post all your metadata.

4.    Image SEO is a child's play

Images are important in making your content interesting, engaging, and attractive. They provide contextual information to the search engines. SEO optimized images increase the page loading speed, thus providing better user experience bringing more ranking opportunities. WordPress makes image optimization easy. Just go to the edit options of the image and fill the Alternative Textbox. Including keywords will improve the results. You can also increase the speed of the page by optimizing the size of the image. Make use of plugins and the many free options to optimize the images.

 5.     WordPress for mobile optimization

More than 60% of searches take place via mobiles hints the stats otherwise. Adapting to this trend is easier with WordPress. However responsive your website is you need to optimize it to be mobile friendly. But as most of the themes of WordPress websites are already mobile optimized there is nothing to worry about. It also gives you the opportunity to check the responsiveness of the site on various devices when you customize a website. Since Google has introduced mobile-first indexing, it is essential that your website is as responsive as possible for mobile to be high on the ranking.

6.    Increased visibility with social media integration

Though there is no direct influence, social media integration brings with it strong online brand visibility. The frequent engagement in social media and the links that are shared across the various digital platforms power brand awareness and visibility. The more people interact with your brand in terms of likes, shares, comments the more it reaches the segmented audience.

7.    Improve the Speed of the Site

The faster the pages get loaded the better the user experience is. It reduces the bounce rates and increases the time spent on the page. WordPress comes with themes that load faster. The secret is that they were created with plugins that were created to improve the loading speed.