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Difference Between SEO and SEM?

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All the features that go into optimizing the website are very organic and ethical and represent the finest quality of authenticity. SEO ensures that when the user types in the necessary keyword, the website comes up in the first page of the search result pages within no time. SEM ensures that when the user searches for the concerned service over the web, then the portal promoting it is one of the first ones that come up. SEO is the act of improving the visibility of a website outcomes on specific search engines through unpaid forms of online advertising. It is used to increase traffic to a website by improving its rank on search engine page.

SEM is the act of improving the visibility of a website outcomes on specific search engines through paid advertisements. It includes Search Engine Optimization, contextual advertising, AdSense, social networking, pay-per-click (PPC), AdWords, and so on.

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