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Perfume packaging

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Perfume packaging

 A symbol of the beauty world, Perfumes, are made of a mixture of essential oils derived naturally or synthetically and emit a pleasant odor. They are widely used to give one a light, refreshing, delicate, aromatic, and sweet feeling. Whether it be for personal use or gifting, perfumes are considered amazing products.Hit on perfume packaging and check more about us

Importance of Perfume Bottles

But before the fragrance, comes the packaging of the perfume. Packaging makes the content of the perfume visible to us which we cannot understand by simply touching, looking, tasting, or smelling the product. It tells us about the alcohol content, scent notes, and preservatives added to the perfume. The pictures and words convey glorious, luxurious, and sensual meanings. Displayed on a store shelf, cartons and bottles with pictures of attractive women and men, unique shapes and splendid colors create a sumptuous atmosphere that convinces oneself to spend money on such products. The packages try to grab our attention by promising glamour and love and convince us that this is the perfect fragrance that would make us look the person we want to be. The packaging also helps us distinguish the gender and the age groups. For example, the perfume packaging designed for teenagers includes very funky and dandy colors whereas perfumes for adults are usually of dark and deep colors. The packaging of men's perfumes is generally vegetation type with colors like grey, black and blue. While the women perfumes use colors such as red, pink, and beige.


Other than colors, the shape of the packaging and bottle also plays an important role. The shape not only attracts the buyer but also helps in holding it. For example, bottles with curved edges are very easy to hold and use as compared to the ones with straight edges. The use of unconventional objects like bullets, swords or doll adds a twist to the packaging. The bottles come in a variety of sizes as well, from small pocket-sized to large ones.


Different Perfume Packaging

The designs made on the packaging are a whole world in themselves. From flowers to abstract patterns to sceneries they hold a huge world of art in them. Normally flowery and abstract patterns are used for women and geometrical patterns are used for men. Sometimes the flowers and plants made on the packaging depict the flowers the perfume is derived from and sometimes it’s just a random pattern made to attract the buyer. The sceneries take the buyer to the place where the perfume is made and make him feel the smell of the place. The design also gives the idea of the type of smell the perfume has for example if the design contains flowers and trees it makes the buyer think of something refreshing and pure and if the design consists of sea or water, it makes the buyer think of something soothing and calm.


The packaging not only consists of plastic or paper boxes but also uses fabric. Fabrics of different types like velvet, silk, cashmere, and organza are used, either as box covers or are simply made into a pouch or small bags to contain the bottle. The fabric gives character, richness, and a lavish statement to the perfume. Other than fabric, ribbons, glitter, silver, and gold foils, even stones such as diamonds and rubies are used to embellish the packaging and make it more luxurious, royal, and expensive.


Some brands also offer customized packaging for making the perfume different and unique. We can tell the manufacturers what kind of packaging we want and we will get exactly the desired packaging. We can also get the desired shape and size as well as the design and pattern.


The perfume packaging is equally important as the perfume itself and the vibrant designs, colors, patterns, and artworks provide a mesmerizing display and create magic on the customers.


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