Online marketing trends get more innovative by the day, and the latest buzz in town is around 360 Degree Virtual Reality for Local Businesses! With this unique form of complete video experience, audience engagement is much higher, with viewers watching the video for 44% longer. And that’s not all. Not only are viewers taking longer on the page, but they are buying into the deal too! Studies have found that conversion rates are twice as high as with traditional videos, and click-to-purchase rates are up to 14 times as high. People like the power of being able to interact with the camera and move around without limits, controlling what they can see.
360-degree panoramic images and Google Street View Virtual tours have helped many small businesses to grow their in-store traffic exponentially. Here’s how:
Impact of 360 Views on Local SEO
360 degree VR Impacts your local SEO standing in a meaningful manner. When you implement your 360 tours on Google Street View, local search engines can point to your business very quickly, and this will help customers to locate your business and find you easily.
Gain Local Visibility
To illustrate this, try searching for Real estate agents near me. Google maps show a square with a 360 arrow. If you have a virtual tour integrated with your location, then visitors will get directed to an inside view of your business, one of the best advertisements you could ever have online!
Read More: https://www.rayvatengineering.com/why-360-vr-makes-big-sense-for-small-businesses/
