In recent years, new trends in customer communication have emerged, such as chats, social networks and instant messaging. Given this consequence, thinking about sending SMS may seem out-dated. However, for companies, this modality has gained more and more space, as a good part of consumers have cell phones.
By sending SMS, it is possible to trigger warnings and reminders, promote campaigns and give exclusive offers to the most loyal customers. Furthermore, the user is not required to connect to the internet in order to receive messages, making communications even faster.
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Efficient and cheap marketing
The first benefit of SMS that we will highlight throughout this post is the use of the channel as a marketing strategy to promote the brand and products. In addition to being an immediate communication with the customer, SMS has very low costs compared to other forms of marketing, in addition to having a great open rate.
Through messages, companies can announce promotions, campaigns on commemorative dates, launches and special discounts for consumers. But to achieve the expected results, it is necessary to use the SMS service only with customers who have authorized this communication. In addition, it is essential to maintain a healthy sending frequency so that messages do not become something annoying and bother the consumer.
Keep a close relationship with the customer
Finally, another benefit provided by the use of SMS in companies is the approach to customers after purchasing the product or service. For example, developing a customer service via SMS is an excellent option to clear up quick doubts, enhancing the customer's experience with the brand.
Conclusion
In addition, satisfaction surveys via SMS also help to maintain the relationship with consumers, being an efficient way to obtain feedback on the service and service provided by your company.
