It was recently announced that “Google My Business” would now be “Google Business Profile”. Companies that are using this platform to streamline their local SEO needs are in awe. Although the changes are still to be announced, companies are making speculations on what will be changed and how will it affect their business. If you want to steer clear of the turbulence you can hire a trusted local SEO Company and be ready with a backup. Let’s discuss, what are the changes to be made and how the business experience will be transitioned with this update.
What is Google My Business and why is it changed to Business Profile?
Google My Business is a platform that is used to streamline your business presence on maps and local searches. It is a free tool that was managed using the Business App, however in the recent rollout, the name was changed to Business Profile. It was announced recently that the new update is indicated to make things ‘simple’. Next year, the My Business App will be retired and users will only be using Business Profile which is said to be an easier way to integrate business info directly onto Google Maps and Google Search.
What are the possible impacts of the change?
The probable indication is towards making things simplified and time saving. Whereas, Local SEO expert companies are sharing their views that it will be helpful for businesses that have multiple locations. Earlier the information was managed using an app, however now it is transferred to the web. It eventually means that there is a shortage of workforce to streamline the activities of worldwide business pages. Therefore, experts are indicating that despite the features like ‘Closed due to Covid’ or ‘Business Hours’ the new update is currently affecting business reputations adversely due to the delayed business information updates, delayed verifications and delayed listing releases.
What are the other mediums of local SEO?
Now that we know about the possible delays and pitfalls of the new rollout by Google. You must be wondering are there any other ways through which we can keep our Local SEO efforts intact. Yes, there are other tactics that can be and should be leveraged while Google comes back on track. The useful mediums are:
- Online reviews
- Voice search feature
- Mobile optimized website
- Local events
- Local keywords
- Business directories
Final word
You never know what’s in the future and what kinds of Google rollouts will be in the future. So, it is best to have a backup and always implement the best practices to strengthen your SEO efforts. In case you are interested in outshining the competition for lucrative local searches, you may connect with SEO Resellers Canada, which has gained the recognition of the most successful Local SEO company.
Jamie Barton is the author of this article. To Know more information about local SEO Company, Local SEO expert please visit the website.
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